The Yes Lifecycle Marketing’s Deliverability team conducted an extensive assessment of SHOP.COM’s in-house email program and recommended actionable strategies to significantly reduce our bounce rates and spam complaints. Our dedicated deliverability analysts were able to identify specific areas of improvement and provide a custom approach to attain optimal inboxing results and establish a solid sending reputation. We are excited to have a true deliverability partner who boasts global coverage support, thus helping us achieve excellent inboxing rates both in North America and across the globe."
The account managers at Yes Lifecycle Marketing took ownership of all updates necessary for our tracking links, creative revisions, enablement and deployment. Then not only did they conduct tests and QA, but they also completed the feedback loop by providing follow-up metrics for analysis. For just one of our campaigns, the open rate was over 25% and had a 1.2% conversion rate."
Yes Lifecycle Marketing’s deliverability team has become our immediate go-to when we have deliverability questions or concerns. With a very small email team of three, we don't have the depth of knowledge nor opportunity to dig into deliverability to the extent needed so it's fantastic having a resource at our fingertips. Between their team and the Deliverability Intelligence tool, we are well-poised to learn and grow our internal knowledge and understanding of this ever-changing but crucial component of running an email program."
Even though we were paying for a license with the leading deliverability services provider on the market, we quickly discovered we needed more than a report to proactively avoid major deliverability issues. We needed a true partner who could offer strategic recommendations and help us navigate through the ever-changing deliverability landscape. Yes Lifecycle Marketing’s deliverability team has proved to be that partner by providing extensive support and achieving excellent inboxing results with each mailing. We are pleased with this partnership and have decided to discontinue our relationship with other deliverability service providers."
Before, it would take hours to put together an email campaign. Now, it takes 30 minutes at most. Thanks to Yes Lifecycle Marketing’s template system, I don’t have to start from scratch each time I want to create a new message. In addition, potential for errors is greatly reduced and Char-Broil branding is maintained across every message.
During 2012, our email program for a large national retailer was hit with unexpected and severe bulking issues due to rapid and mysterious changes in inboxing rules of several major email providers. This was an urgent matter as these customers made up nearly 30% of our regular audience. Yes Lifecycle Marketing’s Deliverability team helped us track down and address the causes. Their tests, advice and recommended data scrubs helped us bring our inboxing back up to nearly 100% per email blast. Since then, their ongoing weekly Deliverability Intelligence Reports and team member outreach help us maintain our sender reputation and avoid potential problems with bulking and other deliverability issues."
The customer always comes first and today, when half of Americans own a smartphone, that means thinking mobile-first. Marketing campaigns have to optimize the user experience by catering to what customers want. The email campaign Yes Lifecycle Marketing designed was simple, to-the-point, and easy-to-read. It was instrumental to the success of our Mobile Check-In rollout."
The Yes Lifecycle Marketing team has been absolutely amazing! With them, we found much more than just an email platform. We have worked so closely with our Client Services team, I feel like they work right in our office. Yes Lifecycle Marketing has really been a true strategic partner for us. We have made vast improvements in our email program thus far, with many more great initiatives planned for the future."
Integration with the previous solution was cumbersome. We needed a solution that had flexible APIs for our various software platforms, because we do a lot of things fast. We wanted someone who could react to changes with us and build the solutions we wanted. That’s what Yes Lifecycle Marketing offered to us."
Yes Lifecycle Marketing’s flexible technology and advanced integration enables GolfNow.com to provide a seamless experience to our partners, allowing them to email real-time golf course inventory to consumers."