We heard repeatedly from Yesmail clients how immersed they become in a client’s business. Creative, tech, and account teams all put in the time to learn any client’s particular business challenges.
We expanded our services with Yes Lifecycle Marketing to include strategy services where we meet on a weekly basis and go through all of our priorities and put them into a roadmap so we know exactly where they are slated for execution in the future. It is invaluable to us.
As our business continues its rapid growth, we require a CRM solution that drives contextual relevancy that consistently delivers superior results, and Yes Lifecycle Marketing does just that. We are proud to have them as a partner.
This is an example of how a cohesive storyline, personalized content, and innovative execution deliver greater value and relevance for members. Through the Year in Review program, we were able to leverage individual members’ key accomplishments to drive re-engagement."
The Yes Lifecycle Marketing’s Deliverability team conducted an extensive assessment of SHOP.COM’s in-house email program and recommended actionable strategies to significantly reduce our bounce rates and spam complaints. Our dedicated deliverability analysts were able to identify specific areas of improvement and provide a custom approach to attain optimal inboxing results and establish a solid sending reputation. We are excited to have a true deliverability partner who boasts global coverage support, thus helping us achieve excellent inboxing rates both in North America and across the globe."
The account managers at Yes Lifecycle Marketing took ownership of all updates necessary for our tracking links, creative revisions, enablement and deployment. Then not only did they conduct tests and QA, but they also completed the feedback loop by providing follow-up metrics for analysis. For just one of our campaigns, the open rate was over 25% and had a 1.2% conversion rate."
Yes Lifecycle Marketing’s deliverability team has become our immediate go-to when we have deliverability questions or concerns. With a very small email team of three, we don't have the depth of knowledge nor opportunity to dig into deliverability to the extent needed so it's fantastic having a resource at our fingertips. Between their team and the Deliverability Intelligence tool, we are well-poised to learn and grow our internal knowledge and understanding of this ever-changing but crucial component of running an email program."
Even though we were paying for a license with the leading deliverability services provider on the market, we quickly discovered we needed more than a report to proactively avoid major deliverability issues. We needed a true partner who could offer strategic recommendations and help us navigate through the ever-changing deliverability landscape. Yes Lifecycle Marketing’s deliverability team has proved to be that partner by providing extensive support and achieving excellent inboxing results with each mailing. We are pleased with this partnership and have decided to discontinue our relationship with other deliverability service providers."
Before, it would take hours to put together an email campaign. Now, it takes 30 minutes at most. Thanks to Yes Lifecycle Marketing’s template system, I don’t have to start from scratch each time I want to create a new message. In addition, potential for errors is greatly reduced and Char-Broil branding is maintained across every message.
During 2012, our email program for a large national retailer was hit with unexpected and severe bulking issues due to rapid and mysterious changes in inboxing rules of several major email providers. This was an urgent matter as these customers made up nearly 30% of our regular audience. Yes Lifecycle Marketing’s Deliverability team helped us track down and address the causes. Their tests, advice and recommended data scrubs helped us bring our inboxing back up to nearly 100% per email blast. Since then, their ongoing weekly Deliverability Intelligence Reports and team member outreach help us maintain our sender reputation and avoid potential problems with bulking and other deliverability issues."