Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Q3 2017 Email Benchmark Report
Benchmarks
We analyzed more than 7 billion emails sent through our Yesmail360i platform. Download to get the findings.
Email Design Case Studies from 3 Major Brands
Webinar
Creative makeovers from Olive Garden, Marriott Rewards and Choice Hotels

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.

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The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.

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Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.

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Blog View

Customer-Centric Monthly Marketing Calendar: December 2017

Get inspired by these seasonal holidays and events in December

Mark these dates in December as great opportunities to initiate memorable holiday marketing strategies.

By Maureen Gorman
Nov 13, 2017

4 Steps to Creating a Cross-Channel Win Back Strategy

Win back efforts

Marketers should harness the major benefits of creating a cross-channel win back strategy in advance of the upcoming holiday season.

By Kimberly Snyder
Nov 05, 2017

Elements of effective registration programs

Registration programs that convert

Take a peek at one of our favorite examples of effective web registration programs.

By Gurjit Sandhu
Oct 30, 2017

Customer Lifecycle Magazine