Marketing Resources

Ivy Shtereva
VP, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Gmail Deliverability
Understanding, Benchmarking and Improving Gmail Reputation.
Email Personalization Lookbook
Best-in-class campaigns that illustrate different types of personalization. 

Ask the Expert

Reactivation campaigns: Your toolkit to winning back the dreaded inactive customer

Gurjit Sandhu Marketing Specialist

A typical retailer subscriber base has anywhere between 40-70% inactive subscribers. Continuously mailing to this inactive segment or completely ignoring it could weaken your overall conversion rates and lead to significant deliverability issues. Marketers can effectively combat inactivity and bring back those disengaged customers by implementing reactivation campaigns."


Introduction to Mobile Wallet

Kristin Pirazzini Director, Digital Products

As digital channels rise, change, and get adopted by marketers, Yes Lifecycle Marketing wants to keep their finger on the pulse of what’s new and what works. One of the unique up-and-coming digital channels that can prove extremely effective for marketers is Mobile Wallet.


The Building Blocks of Inboxing

Ivy Shtereva VP, Marketing

Email volume has grown by 9% in the last year, while unique click rate has dropped by 14%. The higher email volume and lower email engagement have led to a consistent inboxing challenge for most marketers. At the end, it’s simple: the more you send, the smarter you need to be about how, to whom, and from where you send your mailings. A good way to do that is to implement best practices for optimal inboxing.”


Blog View

Customer-Centric Monthly Marketing Calendar: July 2018

Plan out your July marketing campaigns with our calendar of seasonal events, holidays, and themes that encapsulate the summer.

Check out our round up of campaigns that capitalized on July events to engage consumers.

By Gurjit Sandhu
Jun 13, 2018

Getting Action From your CTAs

CTA Tips

Few things marketers can do to ensure the effectiveness of their CTAs.

By Mike Lapena
May 31, 2018

40th Anniversary of Email Marketing

Biggest moments in email marketing

For the 40th anniversary of email marketing, we share some of the biggest moments in email marketing history.

By Yes Lifecycle Marketing
May 24, 2018

Customer Lifecycle Magazine