Thought Leadership

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

A Look Inside 6 Different Types of Email Offers
Whitepaper
Find out what email offers best resonate with consumers
Email Design Lookbook
Whitepaper
Email designs to inspire your next campaigns and help you grow.

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.

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The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.

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Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.

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Blog View

One Brand, One Mission, One Partner

One Brand, One Mission, One Partner

With the ever-growing complexity of the marketing landscape, Yes Lifecycle Marketing is striving to be the SINGLE partner brands look to for all their marketing needs.

By Michael Fisher
Apr 20, 2017

6 Best Practices to Create Website Registration Forms that Convert

Improve acquisition and conversion

Filling out online forms to get access to content or a special offer is about as fun as waiting in line at the DMV or working your way through an automated phone menu.

By Dan Speers
Apr 17, 2017

4 Steps to Creating a Cross-Channel Win Back Strategy

Win back efforts

First, the nitty-gritty: while marketers sometimes use the terms ‘win back’ and ‘reactivation’ interchangeably, a win back strategy targets recent lapsed buyers and aims to propel them to buy again.

By Kimberly Snyder
Apr 13, 2017

Customer Lifecycle Magazine