Marketing Resources

Ivy Shtereva
VP, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Lookbook: fresh trends in email design
Email design inspiration for 2018
Email Benchmark Report: Guide for 2018
Get concrete, achievable goals marketers can set for 2018 in order to grow revenue.

Ask the Expert

Reactivation campaigns: Your toolkit to winning back the dreaded inactive customer

Gurjit Sandhu Marketing Specialist

A typical retailer subscriber base has anywhere between 40-70% inactive subscribers. Continuously mailing to this inactive segment or completely ignoring it could weaken your overall conversion rates and lead to significant deliverability issues. Marketers can effectively combat inactivity and bring back those disengaged customers by implementing reactivation campaigns."


Introduction to Mobile Wallet

Kristin Pirazzini Director, Digital Products

As digital channels rise, change, and get adopted by marketers, Yes Lifecycle Marketing wants to keep their finger on the pulse of what’s new and what works. One of the unique up-and-coming digital channels that can prove extremely effective for marketers is Mobile Wallet.


The Building Blocks of Inboxing

Ivy Shtereva VP, Marketing

Email volume has grown by 9% in the last year, while unique click rate has dropped by 14%. The higher email volume and lower email engagement have led to a consistent inboxing challenge for most marketers. At the end, it’s simple: the more you send, the smarter you need to be about how, to whom, and from where you send your mailings. A good way to do that is to implement best practices for optimal inboxing.”


Blog View

6 Steps to Improving Your Loyalty Program

Build a program that truly speaks to its members and delivers a best-in-class customer experience.

6 things to keep in mind when developing a loyalty program.

By Tiffany Schroeder
Apr 10, 2018

Customer-Centric Monthly Marketing Calendar: May 2018

Check out what May has to offer

Seasonal marketing themes and events in May 2018

By Paolo J. Pepe
Apr 03, 2018

Infographic: 2018 Email Marketing Goals

3 findings & takeaways to boost engagement in 2018

Learn 3 findings and recommendations for email marketing in 2018

By Ivy Shtereva
Mar 12, 2018

Customer Lifecycle Magazine