Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Subject Line Benchmarks
Yes Lifecycle Marketing analyzed the subject lines of more than 7 billion emails deployed in Q2.
Holiday Email Marketing Guide:
Get tactics that stand out in a crowded inbox during the holiday season.

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.


The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.


Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.


Blog View

Customer-Centric Monthly Marketing Calendar: October 2017

Check out seasonal marketing themes in October

View the October Calendar and get ideas on holidays and events to leverage in the upcoming month.

By Marie Galo
Sep 18, 2017

The Three Golden Rules of Email Marketing: Timing, Timing, Timing

Time is ticking – don’t miss your chance

In today’s highly competitive landscape, marketers are tasked with making emails feel relevant and highly personalized.

By Kathleen Schaefer
Sep 11, 2017

[Video Interview] Myths and Realities about Millennial Shoppers

Get insights on millennial shopping behavior

Are Millennials turning away from brick-and-mortar shopping? Find out.

By Ivy Shtereva
Sep 05, 2017

Customer Lifecycle Magazine