Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Holiday Email Marketing Guide:
Get tactics that stand out in a crowded inbox during the holiday season.
A Marketer’s Guide to Reaching Each Consumer Gen...
Factors that influence purchase decisions for Centennials, Millennials, Gen X, and Boomers 

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.


The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.


Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.


Blog View

Price Consciousness Bridges the Generational Divide When It Comes to Purchasing

Generational differences when it comes to purchasing behavior

Three of the four generations ranked price as the most important motivator for brand loyalty

By Erin Gade
Jul 24, 2017

Challenges & Solutions of an Email Template Redesign

Email Redesign Tips

Learn how Marriott Rewards redesigned their email template to effectively communicate a brand refresh

By Afton McCann
Jul 12, 2017

Customer-Centric Monthly Marketing Calendar: August 2017

Check out seasonal marketing themes in August

From Back-to-school season to National Dog Day, there are many opportunities to celebrate in the last month of summer.

By Kim Jennett
Jul 11, 2017

Customer Lifecycle Magazine