Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

A Look Inside 6 Different Types of Email Offers
Find out what email offers best resonate with consumers.
Email Design Lookbook
Email designs to inspire your next campaigns and help you grow.

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.


The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.


Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.


Blog View

The ABC’s and 123’s of Back-to-School Planning

Plan early for back-to-school campaigns

Identify key target audiences, decide on the merchandise and services you want to promote and develop a weekly marketing plan for July, August and September.

By Linda Clasen
Jun 20, 2017

Customer-Centric Monthly Marketing Calendar: July

Check out seasonal marketing themes in July

From 4th of July and Canada Day to National Ice Cream Day and back to school season, July presents a variety of opportunities for marketers to connect with their audience.

By Erica Huntley
Jun 13, 2017

Set Father’s Day Marketing Apart: Sell Experiences

Focus less on product or service and more on the memories a gift can create

7 Tips to inspire engaging Father’s Day campaigns

By Lisa Mayer
Jun 05, 2017

Customer Lifecycle Magazine