Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Using Audience Insights in Marketing Strategies
A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies
6 Steps to Building an Effective Loyalty Program
Build a Loyalty Powerhouse

Ask the Expert

GDPR – A quick guide for marketers

Marc Shull SVP Social & Disruptive Marketing Strategies

The GDPR legislation is just around the corner. Marketers still have time to learn about GDPR and make the necessary changes before the law comes into effect, but they need to start down that path soon."  


Reactivation campaigns: Your toolkit to winning back the dreaded inactive customer

Gurjit Sandhu Marketing Specialist

A typical retailer subscriber base has anywhere between 40-70% inactive subscribers. Continuously mailing to this inactive segment or completely ignoring it could weaken your overall conversion rates and lead to significant deliverability issues. Marketers can effectively combat inactivity and bring back those disengaged customers by implementing reactivation campaigns."


Introduction to Mobile Wallet

Kristin Pirazzini Director, Digital Products

As digital channels rise, change, and get adopted by marketers, Yes Lifecycle Marketing wants to keep their finger on the pulse of what’s new and what works. One of the unique up-and-coming digital channels that can prove extremely effective for marketers is Mobile Wallet.


Blog View

Customer-Centric Monthly Marketing Calendar: February 2018

Improve February engagements with these holidays and events

February is filled with opportunity to celebrate, engage and excite subscribers. Check out some ideas in our customer-centric marketing calendar.

By Amy McNeil
Jan 19, 2018

The 5 “Ts” of Effective Content Marketing in Email

Content Marketing Tips

Follow the “5 Ts”: Tease, Target, Teach, Test and Track to be truly effective

By Jen Tabbal
Jan 01, 2018

Customer-Centric Monthly Marketing Calendar: December 2017

Get inspired by these seasonal holidays and events in December

Mark these dates in December as great opportunities to initiate memorable holiday marketing strategies.

By Maureen Gorman
Nov 13, 2017

Customer Lifecycle Magazine