Marketing Resources

Linda Vetter
Vice President, Marketing

We help our clients keep their finger on the pulse of the latest industry trends by offering them access to our extensive library of whitepapers, on-demand webinars, benchmark reports, and Ask The Expert series of Q&As. We are continuously working to keep our marketing community in-the-know.”

Creative Email Playbook:
Webinar
30 Examples of Creative Content and Code
A Marketer’s Guide to Reaching Each Consumer Gen...
Whitepaper
Factors that influence purchase decisions for Centennials, Millennials, Gen X, and Boomers 

Ask the Expert

Your first step to a clean file is National Change of Address

Eric Niebergall Director, Data Processing Products & Services

National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.

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The first step in cleansing your mail file

Eric Niebergall Director, Data Processing Products & Services

When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.

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Database Marketing

Sal Pecoraro VP, Marketing Technology and Support

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.

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Blog View

Challenges & Solutions of an Email Template Redesign

Email Redesign Tips

Learn how Marriott Rewards redesigned their email template to effectively communicate a brand refresh

By Afton McCann
Jul 12, 2017

Customer-Centric Monthly Marketing Calendar: August 2017

Check out seasonal marketing themes in August

From Back-to-school season to National Dog Day, there are many opportunities to celebrate in the last month of summer.

By Kim Jennett
Jul 11, 2017

Why email marketing has lasted five times longer than some first marriages

Ideas to embrace a smarter and more audience-focused strategy

After four decades, email marketing is still going strong. VP of Deliverability, Jason Warnock discusses how brands and marketers can make the relationship last even longer.

By Jason Warnock
Jun 27, 2017

Customer Lifecycle Magazine