Mobile email metrics such as conversion, order volume, and revenue continued their ascent in Q1 2015, suggesting that marketers have paid attention and adapted their strategies to shifts in consumer preferences.
Download Yes Lifecycle Marketing's Email Marketing Compass, based on an analysis of billions of emails sent in the first quarter of 2015, to learn insights like how:
- Mobile activity increased despite a lower urgency to purchase in the first quarter of 2015
- Desktop and mobile click-to-open rates demonstrated an inverse relationship in Q1
- Marketers further increased their use of responsive design to optimize campaigns