Download the full Q2 Benchmarks report and read email findings on day of the week, overall engagement, mobile activity, and purchase behavior. Findings include:
- 20% of all emails sent in Q2 were on Thursdays, making it the most popular deployment day, while the weekend was least popular.
- While overall open rates have remained consistent, unique click rates fell by 18%year-over-year
- The proportion of mobile clicks to desktop clicks grew by 15% since 2015