Over the past 3 years, more than half of all email opens have happened on mobile devices. According to Yes Lifecycle Marketing’s Q4 2015 benchmark data, the way consumers interact with emails on a mobile device, beyond the initial open, is largely dependent on whether an email employs responsive design. Findings include:
- Over half of all email opens happen on a mobile device, even for brands that are not sending any responsive emails
- Brands that have fully embraced responsive design see 24% more clicks coming from mobile than those that have not employed responsive design
- Brands with responsive design in all of their emails garner a 55% higher mobile CTO and a 23% higher desktop CTO than brands that have not implemented responsive in any of their campaigns
Download the report for additional findings and implications.