The final quarter of the year often places heavy demands on marketers. Now that the weight of Q4 has lifted, Yes Lifecycle Marketing analyzed more than 6.4 billion emails sent during the 2013 holiday season.
Read this edition of Yes Lifecycle Marketing’s Email Marketing Compass to learn about the much disputed relationship between subscribers engagement and email domain. Other topics in the benchmark report include:
- How the four leading ISPs compare in terms of subscriber activity
- Mobile revenue generated by email
- “Hybrid” versus mobile-only email viewership
- The number of new and active subscribers during the holidays