Long gone are the days when marketers could send “batch and blast” emails to their entire audience. Data and technology now enable marketers to take their campaigns to new heights, and customers have come to expect a certain level of personalization and relevance in their communications with brands. That being said, the onus is on marketers to determine the best email frequency based on subscribers’ interests, preferences, and behavior. Having the optimal email deployment strategy in place can mean the difference between subscriber engagement (and ideally customer loyalty) and the “spam” button.
An infographic from EmailExpert shows that 91% of email users check their email at least once a day. Make sure to communicate with subscribers with the right frequency.