Consumers are connected in every which way imaginable. Whether it’s via desktop, smartphone, tablet, television or smartwatch, they are always plugged in and tuned in to what is going on in the world. Consumers can easily shop, compare products and prices with the click of a button. In order for retailers and other organizations to continue to drive interactions and transaction volume, they need to harness digital technology and utilize it to their advantage by providing a memorable in-person experience for their customers. By doing this, they will be better positioned to convert customers in-store, differentiate their brand from the competition, and grow long-term value.