Marketers can inspire (and incentivize) customers to become true brand advocates while building and strengthening the relationship.”
Social media is supposed to help brands achieve the following and more:
The impact of social media by itself has been challenging to quantify. The success and value of email marketing, on the other hand, have been relatively easy to measure. Integrating social media into a brand’s email strategy can prove very helpful in identifying consumers who share brand content and effectively tracking the revenue they generate for the brand. Marketers can then create incentive-based campaigns that influence these valuable subscribers and multiply brand reach while acquiring new subscribers.
Long-term brand engagement, much less brand advocacy, can be hard for a brand to achieve and maintain. The brand has to switch from short- to long-term incentives as the advocate’s relationship with the brand progresses.
When coordinating your social media strategy with your email strategy, be sure to factor the cost of loyalty rewards into your budget.