Dynamic recommendations answer a valuable question for customers: ‘Based on who you are, what should you do next?"
Dynamic recommendations are highly relevant marketing communications that suggest the next action customers or prospective customers should take based on insights such as demographics or browse and purchase history.
Brands offer many dynamic recommendations that may sound familiar. Just a few include:
There’s an array of data marketers can use to determine what to recommend for specific customers. For simpler dynamic recommendations, marketers can take into consideration general characteristics such as gender, age, and location (for instance, mountain versus city dwellers). More complex recommendations can utilize factors like: