A comprehensive study recently conducted by The Relevancy Group found marketers continue to have challenges when it comes to developing cohesive digital and multichannel strategies to meet the demand of a fully-aligned customer experience.
Join David Daniels, CEO and Co-Founder, The Relevancy Group, as he discusses how implementing a Lifecycle Sophistication Ladder can improve customer acquisition and convert subscribers into advocates through a cohesive multichannel customer experience. The steps he will cover in this webinar include:
- Data: Integration, Hygiene, Householding, Value, Enrichment
- Segment: Traditional, RFM Purchase, Past Behavior, Event Driven, Look-alikes
- Content: Personalized, Dynamic, Responsive, Context, Managed
- Coordinate: Organization, Goal Based, Frequency, Lifecycle, Automation
- Measure: Testing, Dashboard, Alerts, Attribution, Intelligence