Data-Driven Holiday Campaign Planning

As the holiday season approaches, marketers need to develop a Q4 mailing calendar that incorporates lessons learned from past quarters. 

In this webinar, Bryan Finke, VP, Communications & Experience Strategies, highlights several important consumer trends in email marketing and explains why they matter as brands are ramping up for the holidays. 

Bryan will share supporting—not to mention, surprising --statistics featured in Yesmail’s year-over-year benchmark report that provide key insights into changes in consumers’ email behavior. With each trend, he will present important factors to consider as marketers plan their Q4 communications and beyond. Bryan will also provide proven strategies brands can apply to improve their holiday campaigns and enhance their marketing ROI.