With the holiday season around the corner, many marketers expand their targeting and increase mailing frequency in order to enlarge their reach and earning potential. These typical Q4 practices, however, can lead to serious deliverability issues around the peak holiday season.
What are the do's and don'ts of holiday campaign execution and what should marketers keep in mind this year to maximize inboxing and email marketing success in Q4?
Brad van der Woerd and Bob Sybydlo, both Directors of Intelligence Products at Yes LIfecycle Marketing, will reveal the answer in this on-demand presentation, taking a look back at how 30 top brands performed in their 2013 Q4 communications. Watch this video to get holiday-campaign-ready, achieve optimal inboxing, and increase email engagement during the upcoming holiday season.