See’s Candies thought they had a tried and true communication strategy; but they also knew they wanted to evolve and have a better understanding of their best customers. What they learned was (without judging motivations) men have a stronger buying influence than who See’s Candies initially thought was their ideal customer. Wait… Really?!
Join us for this webinar when See’s Candies and Yes Lifecycle Marketing will illustrate how to:
- Link offline and online data to drive revenue opportunities
- Analyze mind-numbing amounts of data to uncover new customer segments
- Use customer personas for targeted email and direct mail marketing
- Develop strategic investment allocation plans across email, direct mail and social channels