More often than not, marketers miss a huge opportunity to increase the immediate value of their customers by not suggesting what action they should take next. By using dynamic recommendations, marketers can incite customers to purchase a product related to their most recent purchase, download more content, or promote the brand.
In this webinar, hosted by Yes Lifecycle Marketing’s Mike Penney, Managing Director of Agency Services, you will learn about:
- Dynamic content: what it is and examples of companies that are doing it today
- Why it is worth implementing
- Practical suggestions on ways to apply it