Setting Yourself Up for Cross-Channel Success: Best Practices in Database Marketing

You want to market to consumers in the right channel, with the right message and at the right time and, with the data and technology available to marketers today that is possible. However, without a sound database infrastructure, data management strategy, and standardization and reporting processes, your campaigns will not reach their full potential. View this webinar with Sal Pecoraro VP of Marketing Technology, Yes Lifecycle Marketing and David Schweer, Sr. Product Marketing Manager, SDL Plc. as they discuss 5 best practices for database marketing: 

  • The importance of standardization and reporting 
  • Getting organizational buy-in for a marketing infrastructure 
  • Having a strong master data management strategy 
  • Utilizing a user-friendly campaign management tool 
  • And the importance of goals and measurement