The Story of Lands' End: Timeless Style, Timely Triggered Email Campaigns

While the effectiveness of triggered emails has been the talk of the town for a while, marketers have often been slow to implement them, be it for shortage of resources, lack of knowledge on how to implement them successfully, or uncertainty on which are the right triggers for a specific brand or industry. This webinar, hosted by Yes Lifecycle Marketing’s Kyle Henderick and Lands’ End’s Luke Griffis, walks attendees through the basics of triggered campaigns, setting them up correctly and implementing them while telling the story of how Lands’ End used them successfully to increase: 

  • Overall open rates by 21% 
  • Email-generated revenue by 46% 
  • Email-generated orders by a third