In this on-demand presentation, Matt Caldwell, SVP, Creative Services will review emerging trends, tactics, and creative ideas for...
Stay ahead of the curve in your marketing efforts by keeping up with the latest trends through some of our on-demand webinars.
Next generation registration pages: emerging trends and best practices / September 30, 2015 (pdf, 2.65 MB)
Discover the power and revenue attribution of your customers’ social network / August 20, 2015 (pdf, 2.38 MB)
Introducing Customer Generator. The industry's first ever solution giving marketers the ability to track social sharing of email messages...
Learn How Utilizing Personas Can Drive Cross-Channel Customer Communication Strategy / August 7, 2015 (pdf, 2.99 MB)
See’s Candies learned that men have a stronger buying influence than who they initially thought was their ideal customer.
The Story of Lands' End: Timeless Style, Timely Triggered Email Campaigns / May 18, 2015 (pdf, 4.37 MB)
This webinar, hosted by Yesmail’s Kyle Henderick and Lands’ End’s Luke Griffis, walks attendees through the basics of triggered campaigns
Setting Yourself Up for Cross-Channel Success: Best Practices in Database Marketing / April 8, 2015 (pdf, 2.33 MB)
You want to market to consumers in the right channel, with the right message and at the right time and, with the data and...
Sticky Content: The ‘Sell, Sell, Fun’ Approach to Email Marketing / March 18, 2015 (pdf, 9.13 MB)
In this webinar, Matt Caldwell, SVP, Creative Services, will review how using sticky content is a ‘sell, sell, fun’ approach to email...
FROM ACQUISITION TO ADVOCACY: Discovering the Value of Lifecycle Marketing / November 5, 2014 (pdf, 7.36 MB)
Join David Daniels, CEO and Co-Founder, The Relevancy Group, as he discusses how implementing a Lifecycle Sophistication Ladder can...
The Gift of Q4 Inboxing: Key Trends & Best Practices / November 5, 2014 (pdf, 682.8 KB)
With the holiday season around the corner, many marketers expand their targeting and increase mailing frequency in order to enlarge their...
Practical Ways to Use Dynamic Recommendations / September 16, 2014 (pdf, 2.16 MB)
By using dynamic recommendations, marketers can incite customers to purchase a product related to their most recent purchase, download...
Data-Driven Holiday Campaign Planning / August 28, 2014 (pdf, 3.53 MB)
In this webinar, Bryan Finke, VP, Communications & Experience Strategies, highlights several important consumer trends in email...