Bad data costs companies billions of dollars annually. What are you doing to make sure the data you have is actionable? Data that is missing key information may not yield optimal results when implementing multichannel lifecycle marketing campaigns. Utilzing an appropriate data hygiene process will go a long way in helping achieve maximum ROI for your marketing efforts.
In this whitepaper, you'll learn best-practices as it relates to:
- Keeping data clean
- Personalizing data
- Analyzing your data