With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients.
To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this deliverability guide focusing on:
- The building blocks of deliverability
- 6 strategies to maintaining a clean subscriber list
- 8 steps to improving inboxing rates