As the lines between on-line and off-line marketing have blurred, dynamic recommendations have become more and more relevant to a marketer’s overall strategy. Answering the question, "Based on who you are, what should you do next?" dynamic recommendations provide the framework to encourage the customer or prospect to take the next action....by suggesting what that "action" should be.
Download the whitepaper today to learn why:
- Providing recommendations through dynamic content is worth pursuing
- Establishing a workable framework to apply dynamic recommendations is key to success
- Utilizing an enterprise application and feature set will be valuable for implementing and optimizing robust dynamic recommendations