Transactional emails, which are triggered emails that provide information around a customer transaction, such as order confirmations or shipping notifications, are a frequently overlooked part of email marketing. However, with some transactional emails receiving open rates of over 75%, they are a huge opportunity for email marketing to grow the customer relationship by providing relevant, timely content and promotions, often to people who may not be subscribers to your existing email marketing program.
In this whitepaper, Yes Lifecycle Marketing explains
- How marketing can better communicate with consumers through transactional emails
- Different strategies and tactics that you can use to develop triggered emails that enhance your customer relationship
- Some of the pitfalls that you'll want to avoid when
crafting you up your triggered transactional email program
- Things to look out for when picking a marketing solution to
run your transactional email program
Download the whitepaper today and find out how you can boost your revenue through powerful transactional emails.