3 major gaps that marketers must pay close attention to in order to drive more engagement
At Yes Lifecycle Marketing we believe in giving marketers the tools necessary to stay current with trends as the industry and technology evolves. That is why we write best practices, whitepapers and reports that help you stay ahead of the curve in your marketing efforts.
Email Benchmark Report Q3 2016: Mind the Gap / November 15, 2016 (pdf, 5.84 MB)
Personalization Roadmap / November 2, 2016 (pdf, 4.41 MB)
6 Steps to Creating a Personalized Customer Experience
The New World of Cross-Channel Execution / October 21, 2016 (pdf, 1.17 MB)
How Retailers are Closing the Gap Between Disparate Data Sources to Activate Marketing Insights
Email Design Lookbook / September 13, 2016 (pdf, 8.41 MB)
Email template designs to inspire your next campaigns and help you grow.
Q2 2016 Email Benchmarks: Day of the Week Performance / September 13, 2016 (pdf, 2.64 MB)
Key email benchmark findings from Q2 2016 spanning day of the week, overall email engagement, mobile performance, and purchase behavior
Engagement and Deliverability for Holiday-Themed Emails: Biggest Lessons from 2015 and What They Mean for Marketers in 2016 / August 11, 2016 (pdf, 3.29 MB)
Discover insights from last year’s holiday-themed campaigns and plan for a successful Q4 2016
The Ultimate Email Trigger Report: 12 Triggers That Boost Revenue / July 18, 2016 (pdf, 7.63 MB)
Uncover 12 types of triggered campaigns that make up an effective email program
Seasonal Planning that Sizzles: Creating a Customer-Centric Marketing Calendar / July 5, 2016 (pdf, 7.12 MB)
Seasonal factors like holidays, weather, and cultural events have a big impact on customer behavior and brand revenue.
Eight Online Retail Strategies to Implement Before Q4 / May 17, 2016 (pdf, 4.58 MB)
2016 is well under way and many retailers are starting to ramp up their programs and look for new technologies that may help them...
Email Personalization Guide - The What, Why, and How of Demographic Segmentation / May 5, 2016 (pdf, 6.01 MB)
Learn step-by-step strategies for personalizing emails based on 7 demographic attributes like age, gender, and marital status.