Sales Axle™ is a customized platform that provides sales and marketing professionals with high-value sales leads that are verified and enhanced with real-time lead signals. Sales Axle™ incorporates Infogroup’s data and technology infrastructure - Data AxleTM, Yes Lifecycle Marketing's analytic services, the Yesmail email marketing platform, proprietary data, 3rd party data, and human verification phone services.
Key Sales Axle™ features include:
- Relevant, qualified, human-verified sales leads
- Reduced sales cycles, i.e. less time hunting, more time closing
- Increased net-new revenue and upsell opportunities
- Sales process optimization
- Customized lead nurturing, multi-touch email campaigns