Agency Services

Improve your digital ROI with agency services

Analytics & Insights | Strategy Creative

Combining our team's passion for data, excellence in design, and knowledge of industry trends, we create informed communications that customers love.

The expertise of our seasoned professionals across different fields ensure your marketing program and communications are a success.

 

Mike Penney
Managing Director, Agency Services

Our Agency Services approach offers our clients something unique. It focuses on delivering relevant messaging to customers, aligning all our agency services that include deep knowledge of Big Data and enabling marketing technologies."

Our Team Will:

  • IMPROVE YOUR ROI

    IMPROVE YOUR ROI

    Our agency services teams aim to enhance customer lifecycle marketing and improve the ROI of your efforts. We deliver informed communication strategies designed to increase customer value and engagement through a broad range of capabilities in data, analytics, communications and channel strategies, as well as creative.

  • Understand our clients and their customers

    GET TO KNOW YOU

    We get to know our clients, their customers, and their business to deliver custom marketing plans, informed by pertinent data, enhanced by excellent creative, and measured based on each client’s custom performance metrics.

  • Full-service, integrated marketing strategy

    PROVIDE AN INTEGRATED FULL-SERVICE APPROACH TO YOUR MARKETING STRATEGIES

    This ensures efficiency and a seamless, uninterrupted process along every stage – from planning and development, to deployment and measurement. Our teams focusing on Analytics & Insights, Strategy, and Creative bring their decades of expertise together and collaborate to deliver results for each client’s unique business model, target audience, and marketing objectives. 

How We Engage

Clear picture and vision of marketing strategy

We Start with a Vision

We believe the way to maximize the value of your marketing is through a clear picture of what’s possible and how to get there. With our clients, we start with three elements that drive the highest-impact marketing actions: diagnosing specific pockets of qualified opportunities, having a clear picture of marketing communications and objectives, and developing a roadmap to achieve those objectives. 

 

V-O-R, vision, opportunities and roadmap

V-O-R

Our seasoned marketing strategists produce three types of deliverables from these activities which we call V-O-R or; Vision, Opportunities and Roadmap. It is within this framework that we are able to help you diagnose your current marketing effectiveness and work with you to plan and navigate your marketing roadmap.

 

Marketing communications program for digital ROI

Actionable Objectives Through Deeper Understanding

Our structured and iterative approach in creating the V-O-R builds a solid foundation for your marketing communications program and identifies areas of near-term improvement. This approach enables us to get a deeper understanding of your customers' behavior, marketing performance, and the value of improvements against actionable objectives. 

 

Comprehensive roadmap for digital ROI

Comprehensive Roadmap

We deliver a detailed evaluation of your current program and provide informed insights on actionable ways to improve each program component. The end result is a comprehensive roadmap that can guide actions for measurable improvement, optimal ROI, and maximum value.

 

Agency service partnership to optimize and grow

On-Going Support

After the roadmap is established and initiatives are prioritized, clients benefit from an on-going partnership with the agency services team and continue to optimize and grow their programs.

 

Centers of Excellence

We appreciate that an effective approach to lifecycle marketing programs involves experts in a variety of fields. Collecting and analyzing client data, developing appropriate communication strategies, designing attention-grabbing creative, and measuring program success require different skill sets and backgrounds. That’s why our agency services team boasts three distinct Centers of Excellence: 

  • Analytics and insights to understand customer behavior

    ANALYTICS & INSIGHTS

    We identify marketing opportunities by diving into the clients’ data to understand customer behavior and identify most effective marketing tactics based on customer preference and attributes. Our descriptive and predictive analytical approaches result in clear definition of targetable customers, qualification of the value of specific programs, and identification of relevant measurement approaches.

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  • Cross-channel communication strategy and planning services

    STRATEGY

    The experienced strategists in this team transform the data and insights into lifecycle-focused, cross-channel communication strategies that connect client objectives, customer behavior, and technology capabilities. These strategies are designed to deliver relevant communications at each stage of the customer lifecycle and provide measurable bottom-line benefit, higher customer value, and better customer experience.

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  • Creative communications that are relevant and visually appealing

    CREATIVE

    The outstanding design team creates communications that are relevant and visually appealing to the customer by incorporating customer data such as device and channel preference, as well as target audience attributes. This data helps bring creative to life by ensuring it appeals to the intended recipients and encourages conversion.

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