In the age of Big Data, our Analytics & Insights team does the heavy lifting to analyze all available customer data and develop insights into a marketer’s program, its components, customer behavior, and to quantify program improvement opportunities. Our analysts integrate behavioral, transactional, demographic, and psychographic data with additional data sources such as primary research, to develop the type of actionable insights that allow marketers to improve customer engagement, conversion, and loyalty. We’re in the business of getting to know your customers so we can provide the best possible insights on how to engage and convert them. We do it through:
Our team performs in-depth analysis of your customer data to develop segmentation, target audience profiles, acquisition modeling, and predictive modeling. Each of these service components helps marketers paint a complete picture of their subscriber base, best customers, and best performing programs.
Our team performs lifecycle campaign and program analysis to provide a comprehensive view of each program component, benchmark it against key competitors and major industry trends, identify strengths and areas of improvement, and inform budgeting and program growth decisions. At this level we also perform analysis and can create predictive models to help optimize program-level characteristics such as: channel usage, number of touches, delivery timing. Our work also includes the development of learning and testing plans.
Long-term marketing success can be achieved with a focus on constant improvement. Continued analysis and well-designed KPI reporting capabilities are essential for the growth of marketing programs. Monitoring, testing, and evaluation provide opportunities for improvement which ultimately lead to marketing optimization.