With the variety of customer, competitive, and industry data available to marketers today, developing the right communication and channel strategies that incorporate all of it is often a challenge. Our Strategy team works diligently to translate insights from disparate data sources into a cohesive multichannel program that speaks to your customers along each stage of the lifecycle.
Our strategists take a comprehensive look at your current programs and provide detailed recommendations on ways to optimize and evolve them. Examples include VOR (Vision, Opportunity, Roadmap), lifecycle program strategy & communication assessment, acquisition assessment, communication & customer experience strategies, and competitive landscape analysis.
Based on customer data and technology capabilities, our team customizes your program from initial customer interactions all the way through the entire customer lifecycle through seasonal campaigns and content, behavioral campaign strategy, campaign planning, as well as test & learn optimization strategies.
These recurring engagements allow for continuous program optimization through quarterly planning, campaign reviews, and monthly executive summaries.