Yesmail360i is a revolutionary cross-channel marketing communications platform which brings together real-time technology, data, actionable analytics, and campaign planning and execution that enables marketers to optimize their insights-driven marketing communications to drive results and revenue.
With Yesmail360i, every audience, filter and report count (or their visual representation in a chart/graph) is available to the user to be easily repurposed as a segment definition that can be used for further filtering, segmentation, analysis or execution, in any channel.
Yesmail360i’s standard framework integrates outbound messaging and channel response data from email, web, SMS, display, social, in-store, and direct mail along with demographic, location, behavioral, attitudinal, and interest data to provide a robust single, consistent view of the customer.
Users never wait more than few seconds for any query, including creating targets or running reports. Yesmail360i sets an unprecedented industry standard on speed by processing millions of rows of data per second so clients can turn insights into action. Marketers are far more nimble in operating their programs and can focus on optimizing strategies rather than just sending campaigns out the door.
The Yesmail360i interface provides an action-focused, configurable, intuitive user experience with all engagement data and metrics at your fingertips, without switching platforms. Marketers can create attributes and build reports without an engineer so users have the power and flexibility to get the answers they need quickly.
From a single screen and in real time, create a cross-channel map of the customer journey, complete with the ability to select different creatives for each path and run integrated tests for each channel.
House, visualize, and transform extensive cross-channel customer data in Yesmail360i and build audience segments with millions of counts, via a simple drag-and-drop functionality.
Explore the composition of your customer base and identify the audience components that you want to test and convert by creating a visual representation of any customer data point available in your database.
Instantly generate sophisticated reports for each marketing channel including customer history reports, social media campaign performance reports, SMS and push campaign read reports and many more.