Email Data Hygiene | Direct Mail Hygiene
Email Data Hygiene is the most effective way to ensure optimal deliverability rates and maintain a clean database. Our tool, Data Hygiene Intelligence, is a best-of-class email data hygiene solution that enables marketers to verify subscribers’ email addresses both in real-time and in their existing subscriber lists.
Achieving optimal deliverability rates and positive sender reputation has become a priority for marketers as deliverability issues can cause significant revenue loss. One of the most effective ways to ensure optimal deliverability rates is maintaining clean email list hygiene which reduces the likelihood of Spamhaus blacklisting, major ISP blocking, or excessive bounce rates.
Nothing derails a marketer’s email program faster than inaccurate data. Incorrectly entered email addresses (by accident or by intention), 3rd party lists, data appends, and outdated legacy records are a few of the factors preventing marketers from maintaining a clean database. Data Hygiene Intelligence offers a two-pronged approach:
By incorporating real-time email verification in their web registration forms or their point of email collection, marketers can automatically validate all incoming data and avoid populating subscriber lists with faulty records.
Before deploying a welcome message or initial communication, marketers should validate all opted-in email addresses and remove invalid or questionable email data. This approach is highly effective in eliminating misspelled or improperly formatted addresses resulting from manual data entry.
Marketers should implement a weekly or monthly data hygiene process on their subscriber lists to remove any emails or ISP domains that are closed down or became invalid.
Marketers often wonder what to do with inactive subscribers who haven't engaged with their emails for months or even years. Instead of writing off these large database segments, marketers should invest in verifying older account data and implementing reactivation programs to re-engage valid subscribers.
Achieving consistent database growth has become one of the most important goals for many marketers. This often involves risky 3rd party email lists that result in serious deliverability issues and hinder sender reputation. Marketers can minimize those risks by verifying 3rd party data and sending only to valid accounts and domains.
Congrats on making the big decision to change your ESP or MSP. Now is the perfect time for marketers to clean up their database and ensure that questionable and potentially problematic email data does not migrate from one provider to another.