Email Data Hygiene

Email Data Hygiene | Direct Mail Hygiene

If an email campaign does not reach its intended recipients’ inboxes, the result is a missed opportunity that translates into revenue loss. Many marketers react to this type of deliverability issues instead of proactively taking steps to avoid them. The most effective way to ensure optimal deliverability rates is maintaining a clean database. Enter Data Hygiene Intelligence, a best-of-class data hygiene solution that enables marketers to verify subscribers’ email addresses both in real-time and in their existing subscriber lists.

Data hygiene improves deliverability

Improve Deliverability Rates

Achieving optimal deliverability rates and positive sender reputation has become a priority for marketers as deliverability issues can cause significant revenue loss. One of the most effective ways to ensure optimal deliverability rates is maintaining clean email list hygiene which reduces the likelihood of Spamhaus blacklisting, major ISP blocking, or excessive bounce rates.

 

Data hygiene ensures accurate customer data

Ensure Subscriber Data is Accurate

Nothing derails a marketer’s email program faster than inaccurate data.  Incorrectly entered email addresses (by accident or by intention), 3rd party lists, data appends, and outdated legacy records are a few of the factors preventing marketers from maintaining a clean database. Data Hygiene Intelligence offers a two-pronged approach:

  • Clean Existing Database: Marketers are able to identify faulty email addresses in their current subscriber base and remove them before campaign deployment, thus protecting their sender reputation and deliverability rates.
  • Verify New Database Entries in Real-Time: Once a marketer’s database is clean, this functionality is crucial for maintaining data accuracy. It validates subscribers’ email addresses when they opt into an email list and alerts them if any information is incorrectly filled out, thus ensuring data integrity and a cleaner opt-in process.

 

 

Key Uses

  • subscriber acquisition icon - email list hygiene

    AT THE SUBSCRIBER ACQUISITION STAGE

    By incorporating real-time email verification in their web registration forms or their point of email collection, marketers can automatically validate all incoming data and avoid populating subscriber lists with faulty records.

  • validate emails before sending campaign icon

    AS PART OF THE PRE-DEPLOYMENT STRATEGY

    Before deploying a welcome message or initial communication, marketers should validate all opted-in email addresses and remove invalid or questionable email data. This approach is highly effective in eliminating misspelled or improperly formatted addresses resulting from manual data entry.

  • calendar icon, data hygiene process

    FOR ON-GOING DATA HYGIENE

    Marketers should implement a weekly or monthly data hygiene process on their subscriber lists to remove any emails or ISP domains that are closed down or became invalid.

  • reactivation campaigns icon

    IN REACTIVATION CAMPAIGNS

    Marketers often wonder what to do with inactive subscribers who haven't engaged with their emails for months or even years. Instead of writing off these large database segments, marketers should invest in verifying older account data and implementing reactivation programs to re-engage valid subscribers.

  • finding the right customer profile, database growth

    IN ACQUISITION CAMPAIGNS

    Achieving consistent database growth has become one of the most important goals for many marketers. This often involves risky 3rd party email lists that result in serious deliverability issues and hinder sender reputation. Marketers can minimize those risks by verifying 3rd party data and sending only to valid accounts and domains.

  • clean up data during onboading process icon

    DURING ON-BOARDING

    Congrats on making the big decision to change your ESP or MSP. Now is the perfect time for marketers to clean up their database and ensure that questionable and potentially problematic email data does not migrate from one provider to another.

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