Our Data Strategy

Our Data Strategy | Database Platform | Database Structure

 

For over 20 years, Yes Lifecycle Marketing has provided the very best in database marketing technology.
We think of ourselves as solution consultants who work with our clients to develop long-term strategic roadmaps for database marketing. It is so much more than data, technology, or insights. It is bringing those three entities together to create a custom data strategy, specific to each of our clients. 

Strategic Insights

When developing an evolved marketing strategy, brands need a partner who can deliver insights derived from the mounds of customer data collected across different touchpoints.

More importantly, brands need insights that are actionable. This is why we provide a customized solution that's tailored to each client’s unique business model and objectives. We will help you develop a marketing strategy that delivers consistent results by getting to know your business and your company in great detail. We never settle for templated or vague solutions, because we know strength is in the details.

Without a strategy rooted in data, marketing becomes a guessing game that's as unpredictable as it is wasteful. Our goal is to ensure your marketing budget delivers maximum impact with each initiative by identifying, analyzing, and catering to your most valuable customers and prospects.

 

Technology Services

Having the proper infrastructure is paramount to success. We’ll work with you to build a solution suited to your needs.

Our suite of database marketing platforms provides multichannel marketing solutions within a data-driven environment.

Whatever your database marketing needs are, with the Marketzone family of database marketing products, we can deliver a scaled and customized CRM solution.

We enable marketers to give their customers relevant and timely multichannel messaging that drives engagement and leads to customer loyalty. With our Marketzone suite of database solutions, marketers can relax knowing they have a hosted solution customized to meet their needs today and tomorrow.

 

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