Personalization is the biggest factor in customer engagement. With Yesmail360i marketers can personalize, test, and optimize the customer experience by using dynamic content blocks, customizable content libraries, and real-time personalization tactics like times, polls, web scrapes, and more.
Marketers can use content blocks (stored in the in-platform Content Library) to personalize emails based on a campaign’s audience and objectives. They can swap one content block for another if they need to change an offer, an image, a call-to-action, or any other section within an email campaign, without having to recreate it.
Marketers can use a consumer’s location to deliver relevant content and drive subscribers to purchase in-store.
Drive email engagement with embedded video in email that plays back right in the inbox and increases views by 35%-45%.
Deliver more email content using the same limited space by rotating images in a slideshow.
Detect viewers’ local weather upon an email open, consider the forecast and incorporate content based on the current conditions.
CUSTOM EMAIL IMAGES
Make your emails instantly relevant by displaying custom images based on weather, location, device, time zone, and more.
Grow your brand’s reliability by including user-generated content from your social media or product review pages.
Increase poll and survey response rates by incorporating a poll, updating in real-time in your email creative.
OPEN TIME PERSONALIZATION
Using web scrapes, update an email creative even after it's sent - as the viewer opens it, not at the time of deployment.
Create a sense of urgency for a sale, an event, a limited offer of any kind with countdown timers (and offers) as well as time-expiring images.
With Distributed Email Templates, brands that utilize a distributed marketing model can provide email marketing abilities to their local teams, while retaining a comprehensive view of the campaign execution process and managing brand messaging at the corporate level.