Companies are increasingly placing value on brand consistency in distributed marketing environments. With this, there is a growing need for a simplified way for marketing managers to select the needed content, target their audience, and measure performance of their campaigns while preserving brand integrity.
Distributed Email Template Manager gives brands the ability to establish scalable content guidelines, i.e. header, footer, etc., while allowing regional teams to tailor content to their distinct audience. The tool enables brand managers to review content before deployment, in order to ensure consistent brand message and streamlined campaign execution process. Distributed Email Template Manager also empowers regional teams (field offices, agents, reps, local stores, franchise owners) to build contact strategies based on target-specific insights and deliver the right content to their customers, compliant with the set brand guidelines.
With Distributed Email Template Manager, companies with distributed marketing models can provide email marketing technology to their local teams, yet have complete oversight of the campaign execution process, while managing the brand and approved content at a corporate level.