Without proper testing, email marketing is a shot in the dark. Yesmail360i offers basic and complex testing functionalities to help marketers identify what works for their audience and what does not.
The platform enables marketers to:
Yesmail360i enables marketers to test more than two versions of an email component in a single A/B test. Can’t choose between two different versions of a call-to-action? Not a problem. Yesmail360i saves marketers time by enabling them to create all testing permutations with a few clicks, so they don’t have to manually create separate emails. No more second guessing.
Yesmail360i provides a step-by-step wizard that guides marketers through the entire process of setting up multivariate tests and automates many of the steps. This enables users to get all the benefits of multivariate testing without any of the costs (like multiple email versions, statistical expertise, time and resources-consuming, etc.).
Yesmail360i boasts automatic analysis and intuitive charts and graphs to enable marketers to immediately understand the results of each message variance. Since a single multivariate test can create hundreds of test results, this not only saves time but also decreases the margin of error.
One of the biggest challenges of email testing is finding the time and resources to implement the findings. Yesmail360i eliminates the need for users to manually select and enable the test winners. Instead, it automatically verifies that a test is statistically significant and deploys the winner based on pre-defined success criteria and targeting.