As email open and click rates have consistently decreased year-over-year, it has become increasingly challenging for marketers to effectively engage consumers. Triggered emails garner, on average, two and a half times the open rate of business-than-usual-emails and twice their unique click rate.
Triggered emails must be generated quickly to meet both the relevance and timeliness criteria that consumers require in order to engage. They generally fall under the following broad categories:
They address each customer’s current relationship with the brand and can include Welcome, Anniversary, Activation, Reactivation, Birthday, Loyalty, and more.
Due to their off-the-charts open rates, these campaigns present a huge opportunity for marketers to build brand loyalty. They include Purchase/Order/Shipping Confirmations, Account Notifications, Returns, Refunds, Backorders, and more.
These triggers can grow email revenue exponentially. They include Abandoned Shopping Cart, Browse Abandon, Product Recommendation emails and many more revenue-generating campaigns.
Real-time triggers can fall under another category but often stand on their own. They incorporate additional data points to make communications relevant and encourage conversion.
Yesmail360i can easily integrate with any tools that deliver real-time notifications. Marketers can schedule email campaigns that speak to their subscribers’ location, and immediate environment, in real-time, thus encouraging interactions and increasing conversions.
Those are particularly fitting for email, push, or SMS campaigns that utilize consumers’ real-time location (as opposed to the broader city or state they’re located in) to deploy pertinent communications and drive in-store traffic and purchases.
Stable and flexible APIs are instrumental for prompt and seamless trigger deployment. Through Yesmail360i’s drag-and-drop segmentation and targeting users can easily create triggered emails. The platform’s flexible APIs take care of the rest; they easily integrate with web analytics, display, POS, and ecommerce systems to trigger emails through real-time, bi-directional data feeds.