Today’s consumers are inseparable from their mobile phones which gives them the option of interacting with their favorite brands anytime, anywhere. Marketers who want to stay relevant and consistently engage their audience have an opportunity to promote customer loyalty through SMS marketing campaigns.
allows marketers to launch, manage, and track SMS campaigns
enable brands to create truly interactive SMS experiences for consumers
help marketers optimize campaigns and improve results
throughout campaign planning allows brands to produce relevant and engaging SMS programs
In terms of consumer adoption, it is hard to beat SMS. When comparing the most popular mobile phone activities, SMS comes second only to voice calls. In addition, SMS campaigns typically achieve high engagement rates, with eight times the response rate of email. Yesmail360i’s robust, yet intuitive SMS functionality enables brands to create and manage a vast array of mobile campaigns. Easy list building and segmentation allow marketers to deliver targeted text messages that are highly relevant to mobile subscribers.
Yesmail360i makes it easy to drive mobile engagement through powerful personalization and location-based capabilities. The functionality enables marketers to provide a truly interactive experience for consumers by pre-defining SMS triggers based on a variety of factors such as consumer responses, events, breaking news, and weather.
Regardless of levels of experience with SMS campaigns, our dedicated account management teams provide on-going support and flawless campaign execution, while our agency teams recommend effective strategies for program improvement, tailored to the marketer’s unique business objectives.