Market Intelligence | Customer Generator
Market Intelligence enables marketers to track, view, and analyze their competitors’ digital campaigns across EIGHT major digital channels. This enables marketers to identify successful campaign themes and offers from top-performing competitors, track historic campaign performance, measure daily growth of competitors' social following and much more. Those metrics can play an integral role in the development of new email, social, web, and display ad strategies, successfully adopted by competitors.
of digital campaign deployments across email, social, display and web channels
providing immediate insight into key components of competitors’ strategy
segmented by marketer, vertical, channel, campaign type, performance, key word and many more
that enables marketers to monitor only relevant campaigns
The ability to track and assess our competitors’ efforts is vital for the success of our digital campaigns. Market Intelligence is quick, simple, and self-explanatory, and delivers on all of our competitive reporting needs."
Yesmail Market Intelligence provides comprehensive engagement metrics for eight digital channels that enable marketers to:
The Predefined Report Templates within Market Intelligence tool allow users to choose from a variety of preloaded reports that provide insight into key competitive strategy components like preferred day and time for campaign deployment. In addition, the reports instantly identify competitors' performance gaps such as problems with email inboxing. This allows marketers to quickly adjust their campaigns and outperform their competition with minimal resources and no complex data manipulation.
The variety of features and built-in reporting options of Market Intelligence enable marketers to identify successful campaign themes, types, and offers from top-performing competitors, track historic campaign performance, measure daily growth of competitors’ social following and much more. Those metrics can play an integral role in developing new email, social, web, and display strategies that drive engagement and consistently increase ROI.
these reports are designed to provide an instant understanding of the major components of competitors’ email and social channel strategies including:
identifies communication gaps between competitors and their subscribers and opens up the opportunity for immediate market share increase.
detects significant social channel subscriber growth resulting from successful competitor campaigns and includes channel breakdown, subscriber acquisition breakdown, and contributing campaigns.
provides instantly actionable, in-depth analysis of top performing competitor campaigns by digital channel.
provides the time, date, and volume of competitors’ deployments by channel and thus enables users to match or pre-empt their competitors’ campaigns in the recipients’ inboxes.