News and Events

Recent News - Small

Mar. 13 2017

Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner Higher Engagement

New data from Yes Lifecycle Marketing also reveals emails with the word ‘deal’ in the subject line and no specific offer outperformed the rest

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Feb. 21 2017

Data: Mobile CTO Rates Declined 14.4 Percent Year-Over-Year

New Yes Lifecycle Marketing Report reveals email design is no longer enough to generate mobile engagement

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Jan. 30 2017

Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization

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Jan. 23 2017

Report: Marketers Set Sights High on Innovation in 2017

New Yes Lifecycle Marketing data reveals marketers will prioritize use of advanced channel and technology tactics in 2017

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Media Coverage - Small

Apr 07, 2017

Why Softly, Softly Beats The Repeated Hard Sale

[Media Post Euromail] Think about how many times you go online to find something out or be entertained versus how many times you log on to buy something. That gives you an idea of how many times a readers will look favourably on a sales offer.

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Apr 04, 2017

How Special Offers in Email Subject Lines Impact Performance

[Marketing Profs] Across all industries, emails without explicit offers in subject lines have 28% higher open rates than those that include offers. Click and CTO rates are 67% and 34% higher for messages without explicit incentives in their subject lines.

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Apr 03, 2017

Trigger Warning: 6 Email Sales Pitches That Turn People Off

[Technology Advice] Offering a percentage off or leading with the deal in the subject line doesn’t usually close. If everyone is doing it, but it’s not working for anyone, maybe there’s a better way.

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Mar 29, 2017

Such A Deal

[Media Post Research Brief] A study of incentives in email subject lines found that emails that did not highlight a specific offer generated higher engagement than ones that did. Offers must be meaningful to consumers to be effective.

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Upcoming Events - Small

May 01, 2017

Email Evolution Conference

Designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions, join us in New Orleans for the Email Evolution Conference this May.

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Jun 07, 2017

CRMC 2017

Join us in Chicago for CRMC 2017. Designed for retailers by retailers, CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment.

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Sep 25, 2017 Retail's Digital Summit 2017 is bringing Retail’s Digital Summit back to the west coast and we'll be there! Look forward to a new look, new format, new experiences, and completely re-energized content in 2017.

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Oct 08, 2017

&Then The DMA Annual Event

DMA's Annual Event - &Then will be held in New Orleans this October. Be sure to stop by our booth!

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