Recent News | Media Coverage | Upcoming Events
Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate
New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines
Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns
But new Yes Lifecycle Marketing analysis reveals subject lines under 21 characters make up less than 5 percent of all email subject lines
view all >>
[SmartBrief] the National Retail Federation’s annual Shop.org conference in Los Angeles was a showcase for the hottest trends in consumer technology.
[Retail Wire] Consumers open e-mails with personalized subject lines at a 50 percent higher rate than those without, yet only two percent of e-mails employ personalization.
[Agility PR Solutions] New research from Yes Lifecycle Marketing illustrates why the old-school model of focusing holiday campaigns around the shopping zenith of Black Friday isn’t that effective
[Marketing Land] During the busy holiday season, how do you make your emails stand out in consumers’ inboxes?
The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. Join us in Deer Valley, UT this December.