News and Events

Recent News - Small

Sep. 25 2017

Data: Holiday Shopping Habits by Generation Revealed

Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate

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Sep. 11 2017

Data: Personalized email subject lines boost open rates by 50 percent

New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines

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Aug. 23 2017

Batteries Plus Bulbs Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns

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Aug. 15 2017

Data: Email subject lines under 21 characters generate the highest open rates

But new Yes Lifecycle Marketing analysis reveals subject lines under 21 characters make up less than 5 percent of all email subject lines

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Media Coverage - Small

Oct 02, 2017

Amazon, AI and customer experience: Tech trends from Shop.org 2017

[SmartBrief] the National Retail Federation’s annual Shop.org conference in Los Angeles was a showcase for the hottest trends in consumer technology.

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Sep 29, 2017

Personalization works. Why don’t more marketers use it?

[Retail Wire] Consumers open e-mails with personalized subject lines at a 50 percent higher rate than those without, yet only two percent of e-mails employ personalization.

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Sep 29, 2017

Millennial and Gen Z shopping habits redefining holiday marketing strategies

[Agility PR Solutions] New research from Yes Lifecycle Marketing illustrates why the old-school model of focusing holiday campaigns around the shopping zenith of Black Friday isn’t that effective

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Sep 22, 2017

5 ways to write better email subject lines this holiday season

[Marketing Land] During the busy holiday season, how do you make your emails stand out in consumers’ inboxes?

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Upcoming Events - Small

Dec 03, 2017

Email Insider Summit - December 2017

The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. Join us in Deer Valley, UT this December.

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