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Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.
Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016
New Yes Lifecycle Marketing report reveals Gmail now accounts for 30 percent of marketers’ subscriber bases.
Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate
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[The Wall Street Journal] Chances are, your inbox was deluged by retailers’ marketing emails over the holiday sales period this year. But how many did you actually bother to open?
[Martech] As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors.
[alist - Frontline Marketing] Cyber Monday has arrived, and Adobe is predicting that it will be the largest online shopping day in America’s history.
[The Wall Street Journal] Retailers have their work cut out for them when it comes to customizing and personalizing their email offers.