News and Events

Recent News - Small

Feb. 07 2018

Data: Mobile Conversion Rate Equals Desktop for the First Time

New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase.

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Jan. 30 2018

Data: Nine in 10 Marketers List Email as One of their Top Priorities for 2018

New Yes Lifecycle Marketing report finds that marketers are prioritizing email, website, and social channels in 2018, but overlooking the in-store experience;

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Jan. 08 2018

Data: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t Personalize Content Based on Consumers’ Age

New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy

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Dec. 12 2017

Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.

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Media Coverage - Small

Feb 09, 2018

Industry Insight: How GDPR Will Impact the Marketing Landscape

[PCMag] We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.

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Feb 08, 2018

Most Marketers Still Struggle With Basic Email Personalization

[Fox Business] Only 27 percent of marketers can execute basic personalization tactics

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Jan 02, 2018

7 email trends to watch in 2018

[Marketing Land] columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program.

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Dec 28, 2017

Here Are All the Things Millennials Killed in 2017

[Vice Magazine] As this year comes to a close, let’s take a closer look at some of the things we millennials have allegedly murdered in cold blood.

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Upcoming Events - Small

Apr 16, 2018

Women in Retail Leadership Summit

Hosted by the Women in Retail Leadership Circle the Summit enables women in leadership positions at retail companies to network, learn from each other and improve business processes.

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Apr 23, 2018


MarTech is a tech conference for marketers and marketing conference for technologists. Management, as a discipline, is an integral and essential part of the program.

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Jun 06, 2018

CRMC 2018

A fast-paced agenda, attendees representing over 150 retail chains, ample networking opportunities, and industry-leading vendor sponsors come together at the CRMC to provide an event unlike any other in the industry.

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Sep 12, 2018

A gathering of some of the most fascinating people, brands and thought-leaders to share stories of reinvention, transformation and steal-worthy ideas for making an impact in the ecommerce world today.

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