News and Events

Recent News - Small

Jul. 15 2018

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

PayForward integrates transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey

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Jun. 13 2018

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive to Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite

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Jun. 10 2018

Report: Marketers Who Improved Their Gmail Reputation Increased Inboxing Rates at Gmail by as Much as 97 Percent

New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates

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May. 29 2018

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday

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Media Coverage - Small

Apr 26, 2018

3 ‘Cs’ of Quality Email Design: Creative, Content and Coding

[Target Marketing] By focusing on creative, content and coding, marketers can boost email engagement (i.e. open, click and click-to-open rates), and ultimately conversions.

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Apr 26, 2018

The conflicted marketer’s take on AMP for Gmail

[Marketing Land] columnist Kyle Henderick explains if AMP for email be a force for unparalleled interactivity or a coding headache.

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Apr 19, 2018

Snapchat: The Gateway To Gen Z

[MediaPost] Generation Z not only cares about keeping its Snapchat streak alive, but also uses this social platform as a way to connect with brands.

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Feb 09, 2018

Industry Insight: How GDPR Will Impact the Marketing Landscape

[PCMag] We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.

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Upcoming Events - Small

Sep 12, 2018

A gathering of some of the most fascinating people, brands and thought-leaders to share stories of reinvention, transformation and steal-worthy ideas for making an impact in the ecommerce world today.

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Oct 08, 2018

DMA &Then

Each year, &THEN becomes the global HQ for the data-driven marketing industry. It’s a place where ideas take root and business gets done.

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Dec 09, 2018

Email Insider Summit

Filled with premium level of content, this event is attended by thousands of attendees comprised of top advertising agency executives, leading brand marketers, publishers, researchers, and analysts.

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