News and Events

Recent News - Small

May. 16 2017

Data: Number of New Email Subscribers Grew 30 Percent in the Past Three Years

Q1 2017 data from Yes Lifecycle Marketing reveals consumers are joining brands' mailing programs more than ever but fail to engage past initial sign ups and opens

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Mar. 13 2017

Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner Higher Engagement

New data from Yes Lifecycle Marketing also reveals emails with the word ‘deal’ in the subject line and no specific offer outperformed the rest

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Feb. 21 2017

Data: Mobile CTO Rates Declined 14.4 Percent Year-Over-Year

New Yes Lifecycle Marketing Report reveals email design is no longer enough to generate mobile engagement

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Jan. 30 2017

Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization

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Media Coverage - Small

May 26, 2017

9 Particularly Fascinating Digital Marketing Stats From This Week

[Adweek] National Donut Day is June 2, and according to Yes Lifecycle Marketing, the average email open rate when “donut” is in the subject line is 9.73%. When given the “doughnut” spelling treatment in subject lines, open rates increase to 10.82%.

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May 24, 2017

Yahoo Redesigns Email

[EmailMarketingDaily] Kyle Henderick, director of client services at Yes Lifecycle Marketing, says Yahoo’s new email design continues to emphasize the importance that marketers need to tailor email campaigns to ensure they are relevant and personalized.

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May 22, 2017

Do Your Clients Know These Email Marketing Secrets?

[Media Sales Today] With so much email bombarding consumer inboxes these days, it takes something special to initiate a click. A Yes Lifecycle Marketing benchmark reports offers suggestions for how to increase customer engagement

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May 17, 2017

Email in Q1: Consumers Engage on Friday, Convert on Saturday

[MarketingCharts] Email benchmark report outlines considerably above-average response rates (open, click, CTO) on Fridays. The report suggest consumers are more active at the end of the week, and more likely to convert when they have time (i.e. Saturdays).

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Upcoming Events - Small

Jun 07, 2017

CRMC 2017

Join us in Chicago for CRMC 2017. Designed for retailers by retailers, CRMC brings retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment.

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Sep 25, 2017

Shop.org Retail's Digital Summit 2017

Shop.org is bringing Retail’s Digital Summit back to the west coast and we'll be there! Look forward to a new look, new format, new experiences, and completely re-energized content in 2017.

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Oct 08, 2017

&Then The DMA Annual Event

DMA's Annual Event - &Then will be held in New Orleans this October. Be sure to stop by our booth!

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