News and Events

Recent News - Small

Dec. 12 2017

Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.

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Nov. 19 2017

Data: Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016

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Nov. 09 2017

Data: Number of Gmail Users Nearly Doubles in Three Years

New Yes Lifecycle Marketing report reveals Gmail now accounts for 30 percent of marketers’ subscriber bases.

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Sep. 25 2017

Data: Holiday Shopping Habits by Generation Revealed

Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate

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Media Coverage - Small

Nov 28, 2017

CMO Today: FIFA’s World Cup Sponsor Struggles; Bustle on Track for 50% Revenue Lift; Retailers Behind on Email Marketing

[The Wall Street Journal] Chances are, your inbox was deluged by retailers’ marketing emails over the holiday sales period this year. But how many did you actually bother to open?

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Nov 28, 2017

GDPR enforcement may be driven by fears of liability

[Martech] As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors.

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Nov 27, 2017

Cyber Monday, Black Friday Sales Exceed Expectations Despite Email Marketing Missteps

[alist - Frontline Marketing] Cyber Monday has arrived, and Adobe is predicting that it will be the largest online shopping day in America’s history.

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Nov 27, 2017

Retailers’ Emails Are Misfires for Many Holiday Shoppers

[The Wall Street Journal] Retailers have their work cut out for them when it comes to customizing and personalizing their email offers.

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