News and Events

Recent News - Small

Sep. 11 2017

Data: Personalized email subject lines boost open rates by 50 percent

New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines

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Aug. 23 2017

Batteries Plus Bulbs Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns

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Aug. 15 2017

Data: Email subject lines under 21 characters generate the highest open rates

But new Yes Lifecycle Marketing analysis reveals subject lines under 21 characters make up less than 5 percent of all email subject lines

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Jul. 26 2017

Study: Q4 2016 holiday-themed emails may produce lower open rates, but generate higher conversions than business-as-usual emails

Yes Lifecycle Marketing study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3

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Media Coverage - Small

Sep 12, 2017

Study: Personalized email subject lines increase open rates by 50%

[MarketingDive] Even though personalized subject lines dramatically improve KPIs, 97.7% of emails sent in Q2 didn't use personalization in the subject lines, the firm found in its analysis over 7 billion emails.

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Aug 31, 2017

The Subject Line Hurdle For Email Success

[Research Brief] The email subject line is the immediate determinant of whether a message will be opened, ignored, moved to the junk folder or instantly deleted.

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Aug 31, 2017

Four factors that can impact the success of email subject lines

[Econsultancy] When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind.

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Aug 31, 2017

Will Instagram become retail’s ticket to mobile shopping?

[RetailWire] Snapchat held its ground much better in a July study by Yes Lifecycle Marketing, which found that 21 percent of Gen Zers were influenced by the platform while making purchase decisions.

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Upcoming Events - Small

Sep 25, 2017

Shop.org Retail's Digital Summit 2017

Shop.org is bringing Retail’s Digital Summit back to the west coast and we'll be there! Look forward to a new look, new format, new experiences, and completely re-energized content in 2017.

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Oct 08, 2017

&Then The DMA Annual Event

DMA's Annual Event - &Then will be held in New Orleans this October. Be sure to stop by our booth!

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Dec 03, 2017

Email Insider Summit - December 2017

The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. Join us in Deer Valley, UT this December.

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