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PayForward integrates transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey
The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates
New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday
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[Target Marketing] By focusing on creative, content and coding, marketers can boost email engagement (i.e. open, click and click-to-open rates), and ultimately conversions.
[Marketing Land] columnist Kyle Henderick explains if AMP for email be a force for unparalleled interactivity or a coding headache.
[MediaPost] Generation Z not only cares about keeping its Snapchat streak alive, but also uses this social platform as a way to connect with brands.
[PCMag] We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.
A gathering of some of the most fascinating people, brands and thought-leaders to share stories of reinvention, transformation and steal-worthy ideas for making an impact in the ecommerce world today.
Each year, &THEN becomes the global HQ for the data-driven marketing industry. It’s a place where ideas take root and business gets done.
Filled with premium level of content, this event is attended by thousands of attendees comprised of top advertising agency executives, leading brand marketers, publishers, researchers, and analysts.