News and Events

Recent News - Small

Sep. 12 2018

West Marine Extends Partnership with Yes Lifecycle Marketing to Support New Marketing Focus and Drive Growth

West Marine partners with Yes Lifecycle Marketing to harness the power of customer segmentation, targeting and insights-driven strategy to grow its core business and enhance its loyalty program

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Sep. 04 2018

STUDY: Holiday marketing emails generate, on average, higher conversions than business-as-usual emails

Themed campaigns that reference specific holidays see lower open rates, but generate more conversions than BAU messages

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Aug. 13 2018

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

The marketing solutions and services provider welcomes new executive with extensive multichannel digital expertise

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Jul. 15 2018

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

PayForward integrates transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey

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Media Coverage - Small

Jul 19, 2018

Email Benchmarks: 1Q18 Engagement and Subscriber Trends

[Marketing Profs] Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes.

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Jul 16, 2018

Study: Beauty shoppers spend 80% of purchase journey in pre-search phase

[Marketing Drive] In the beauty category, consumers spend 80% of their time in the pre-search, or influence, phase of their purchase journey, with informative, multi-platform content triggering purchases.

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Jul 13, 2018

J.C. Penney revamps Arizona private label for back to school

[Retail Drive] J.C. Penney has revamped its Arizona Jean Co. denim brand to appeal to young people in time for the back-to-school season.

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Jul 07, 2018

Email Turns 40, But Email Marketing Remains Relevant

[Ecommerce Bytes] Over a generation has passed since the first email zipped along from sender to receiver.

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Upcoming Events - Small

Oct 08, 2018

DMA &Then

Each year, &THEN becomes the global HQ for the data-driven marketing industry. It’s a place where ideas take root and business gets done.

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Dec 09, 2018

Email Insider Summit

Filled with premium level of content, this event is attended by thousands of attendees comprised of top advertising agency executives, leading brand marketers, publishers, researchers, and analysts.

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