News and Events

Recent News - Small

Jul. 26 2017

Study: Q4 2016 holiday-themed emails may produce lower open rates, but generate higher conversions than business-as-usual emails

Yes Lifecycle Marketing study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3

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Jul. 17 2017

MAG Retail Group Selects Yes Lifecycle Marketing's Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables largest aftermarket online retailer of motorcycle parts and accessories to improve customer experience across all retail touch points.

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Jul. 11 2017

Data: Four Out of Five Millennials Purchased From Amazon in the Past Month

In advance of Prime Day, New Yes Lifecycle Marketing data reveals millennials shop more frequently on Amazon than any other generation

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Jun. 14 2017

Data: More Than Half of Millennials Have a Separate Account for Brand Emails and Check It Frequently

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials.

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Media Coverage - Small

Jun 17, 2017

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

[Adweek] Yes Lifecycle Marketing surveyed roughly 1,000 consumers on their email habits and found that 36 percent have separate Gmail, Yahoo or Hotmail accounts for brand messages.

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Jun 16, 2017

PureGym Upgrades to Yes Lifecycle Marketing's Cross-Channel Communications Platform Yesmail360i

[Equities.com] Upgrade will enable PureGym to implement targeted lifecycle marketing programs informed by real-time customer data.

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Jun 16, 2017

Consumers opting for brand-only email accounts to manage inbox

[BizReport] More than one in three consumers have a separate email account purely for receiving messages from brands, according to new research from Yes Lifecycle Marketing. However, this is a good thing for marketers.

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Jun 16, 2017

Consumers Open Separate Email Accounts for Brand Communication

[DMNews] More than one in three have opened separate email accounts solely for brand communication.

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Upcoming Events - Small

Jul 26, 2017

Digiday Retail Summit 2017

Join us in Napa, California for Digiday Retail Summit 2017. Designed for retailers, we’ll be discussing how the modern retail brand evolves to meet these challenges head on.

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Sep 25, 2017

Shop.org Retail's Digital Summit 2017

Shop.org is bringing Retail’s Digital Summit back to the west coast and we'll be there! Look forward to a new look, new format, new experiences, and completely re-energized content in 2017.

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Oct 08, 2017

&Then The DMA Annual Event

DMA's Annual Event - &Then will be held in New Orleans this October. Be sure to stop by our booth!

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Dec 03, 2017

Email Insider Summit - December 2017

The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. Join us in Deer Valley, UT this December.

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