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Media Coverage

Jul 19, 2018

Email Benchmarks: 1Q18 Engagement and Subscriber Trends

[Marketing Profs] Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes.

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Jul 16, 2018

Study: Beauty shoppers spend 80% of purchase journey in pre-search phase

[Marketing Drive] In the beauty category, consumers spend 80% of their time in the pre-search, or influence, phase of their purchase journey, with informative, multi-platform content triggering purchases.

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Jul 13, 2018

J.C. Penney revamps Arizona private label for back to school

[Retail Drive] J.C. Penney has revamped its Arizona Jean Co. denim brand to appeal to young people in time for the back-to-school season.

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Jul 07, 2018

Email Turns 40, But Email Marketing Remains Relevant

[Ecommerce Bytes] Over a generation has passed since the first email zipped along from sender to receiver.

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Jun 27, 2018

Marketers teach old email new tricks

[Ad Age] Vimeo, which hosts videos from more than 70 million people worldwide, provides its users with the newest tools to share their clips on YouTube, Facebook and its own mobile apps.

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Jun 14, 2018

9 Gmail Deliverability Improvement Tips

[Target Marketing] What marketer doesn’t want to improve Gmail deliverability?

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Jun 01, 2018

Nearly half of teens are online 'almost constantly'

[Retail Drive] Smartphone use among teens (13-17) is nearly ubiquitous, with 95% saying they have access to one, while 45% are online "almost constantly," according to a new survey from the Pew Research Center.

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May 30, 2018

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

[CMS Wire] The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens.

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May 24, 2018

Answers to email marketers’ niggling questions about GDPR

[Marketing Land] If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), goes into effect at the end of this week (May 25, 2018).

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May 10, 2018

Multi-Step Welcome Emails Prove Popular With Email Marketers

[Marketing Charts] Marketers have plenty of room for improvement when it comes to marketing automation, according to a survey of GetResponse customers and Smart Insights members [pdf].

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