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[PCMag] We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.
[Fox Business] Only 27 percent of marketers can execute basic personalization tactics
[Marketing Land] columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program.
[Vice Magazine] As this year comes to a close, let’s take a closer look at some of the things we millennials have allegedly murdered in cold blood.
[The Wall Street Journal] Chances are, your inbox was deluged by retailers’ marketing emails over the holiday sales period this year. But how many did you actually bother to open?
[Martech] As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors.
[alist - Frontline Marketing] Cyber Monday has arrived, and Adobe is predicting that it will be the largest online shopping day in America’s history.
[The Wall Street Journal] Retailers have their work cut out for them when it comes to customizing and personalizing their email offers.
[MediaPost] Email marketers can expect a competitive inbox this week, as email volume skyrockets during the Thanksgiving weekend.
[Marketing Land] As more consumers shop outside the traditional holiday shopping period, how should marketers react?