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Nov 28, 2017

CMO Today: FIFA’s World Cup Sponsor Struggles; Bustle on Track for 50% Revenue Lift; Retailers Behind on Email Marketing

[The Wall Street Journal] Chances are, your inbox was deluged by retailers’ marketing emails over the holiday sales period this year. But how many did you actually bother to open?

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Nov 28, 2017

GDPR enforcement may be driven by fears of liability

[Martech] As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors.

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Nov 27, 2017

Cyber Monday, Black Friday Sales Exceed Expectations Despite Email Marketing Missteps

[alist - Frontline Marketing] Cyber Monday has arrived, and Adobe is predicting that it will be the largest online shopping day in America’s history.

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Nov 27, 2017

Retailers’ Emails Are Misfires for Many Holiday Shoppers

[The Wall Street Journal] Retailers have their work cut out for them when it comes to customizing and personalizing their email offers.

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Nov 21, 2017

Try Something Different: A Holiday Marketing Guide

[MediaPost] Email marketers can expect a competitive inbox this week, as email volume skyrockets during the Thanksgiving weekend.

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Nov 15, 2017

Is holiday retail still king? 4 ways to get smarter about holiday marketing

[Marketing Land] As more consumers shop outside the traditional holiday shopping period, how should marketers react?

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Nov 10, 2017

Gmail Now 30% Of Email Marketing Databases

[MediaPost] Gmail subscribers now make up 30% of email marketing programs, up from 17% in 2017.

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Nov 10, 2017

3 ways to reach Gen Z during the holidays

[Retail Dive] The youngest generation might not be the biggest spenders, but they have influence over family purchases.

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Oct 30, 2017

Halloween Spending Expected to Climb to Another Peak

[Marketing Charts] An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF.

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Oct 27, 2017

Beyond the pumpkins: the data behind Halloween

[GMA] In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers.

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