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[Target Marketing] By focusing on creative, content and coding, marketers can boost email engagement (i.e. open, click and click-to-open rates), and ultimately conversions.
[Marketing Land] columnist Kyle Henderick explains if AMP for email be a force for unparalleled interactivity or a coding headache.
[MediaPost] Generation Z not only cares about keeping its Snapchat streak alive, but also uses this social platform as a way to connect with brands.
[PCMag] We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.
[Fox Business] Only 27 percent of marketers can execute basic personalization tactics
[Marketing Land] columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program.
[Vice Magazine] As this year comes to a close, let’s take a closer look at some of the things we millennials have allegedly murdered in cold blood.
[The Wall Street Journal] Chances are, your inbox was deluged by retailers’ marketing emails over the holiday sales period this year. But how many did you actually bother to open?
[Martech] As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors.
[alist - Frontline Marketing] Cyber Monday has arrived, and Adobe is predicting that it will be the largest online shopping day in America’s history.