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Jun 17, 2017

Here Are the 9 Most Intriguing Digital Marketing Stats From This Week

[Adweek] Yes Lifecycle Marketing surveyed roughly 1,000 consumers on their email habits and found that 36 percent have separate Gmail, Yahoo or Hotmail accounts for brand messages.

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Jun 16, 2017

PureGym Upgrades to Yes Lifecycle Marketing's Cross-Channel Communications Platform Yesmail360i

[Equities.com] Upgrade will enable PureGym to implement targeted lifecycle marketing programs informed by real-time customer data.

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Jun 16, 2017

Consumers opting for brand-only email accounts to manage inbox

[BizReport] More than one in three consumers have a separate email account purely for receiving messages from brands, according to new research from Yes Lifecycle Marketing. However, this is a good thing for marketers.

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Jun 16, 2017

Consumers Open Separate Email Accounts for Brand Communication

[DMNews] More than one in three have opened separate email accounts solely for brand communication.

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Jun 02, 2017

Why email marketing has lasted five times longer than your first marriage

[Marketing Land] After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer

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May 31, 2017

Email Engagement Rates by Day of the Week

[MarketingProfs] Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate.

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May 26, 2017

9 Particularly Fascinating Digital Marketing Stats From This Week

[Adweek] National Donut Day is June 2, and according to Yes Lifecycle Marketing, the average email open rate when “donut” is in the subject line is 9.73%. When given the “doughnut” spelling treatment in subject lines, open rates increase to 10.82%.

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May 24, 2017

Yahoo Redesigns Email

[EmailMarketingDaily] Kyle Henderick, director of client services at Yes Lifecycle Marketing, says Yahoo’s new email design continues to emphasize the importance that marketers need to tailor email campaigns to ensure they are relevant and personalized.

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May 22, 2017

Do Your Clients Know These Email Marketing Secrets?

[Media Sales Today] With so much email bombarding consumer inboxes these days, it takes something special to initiate a click. A Yes Lifecycle Marketing benchmark reports offers suggestions for how to increase customer engagement

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May 17, 2017

Email in Q1: Consumers Engage on Friday, Convert on Saturday

[MarketingCharts] Email benchmark report outlines considerably above-average response rates (open, click, CTO) on Fridays. The report suggest consumers are more active at the end of the week, and more likely to convert when they have time (i.e. Saturdays).

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