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May 11, 2017

Context, Relevance, Emotion Key To Mother's Day Email Marketing

[MediaPost] Context is an important ingredient to a healthy subject line. A Yes Lifecycle Marketing report illustrates how using Mother’s Day references at the beginning of a subject lines leads to more effective email marketing.

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May 08, 2017

Miles Kimball Uses Banner Ads To Bring Back Inactive Email Subscribers

[ad exchanger] Reaching inactive email customers through another marketing channel proved successful. See how this mid-funnel campaign generated a 275% increase in ROI.

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May 08, 2017

Use These 6 Steps to Create a Personalized Customer Experience

[Gulf Marketing Review] How do you build a personalization roadmap? Yes Lifecycle Marketing gives a step-by-step approach that will not only help marketers decide how to make personalization work for their brand, but also prioritize it.

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May 05, 2017

Personalization and Innovation Go Hand-in-Hand With Marketing Success

[Total Retail] Marketers want to innovate, but remain realistic about the ROI of advanced tactics. Before they can innovate, they must master the fundamentals, especially personalization tactics that consumers consider a given.

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May 02, 2017

User-generated content: What your brand can learn from Spotify

[Marketing Land] User-generated content is a top priority for more than a third of marketers. Take a look at the way Spotify has achieved success with UGC and consider how you might incorporate some of its lessons into your brand’s marketing strategy.

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May 01, 2017

Yes Lifecycle Marketing: Granular Insights for Multichannel Engagement

[CIO Review] Yes Lifecycle Marketing injects insights at any touch point across the customer journey. With insights uncovered in real-time, businesses can use key data to influence their communication and engagement channels.

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Apr 25, 2017

What Good Email Marketing & Weight Watchers Have in Common

[coherent path] To succeed at anything and achieve long-term results, there needs to be a sustainable plan in place. Find out why email strategies that rely on one tactic are not built to last.

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Apr 16, 2017

How Big Data is Sharpening Marketers’ Prospects Hunt This Easter

[MarTech Advisor] Key executives from various martech companies were asked how do you know if you are targeting the perfect audience? Read what they had to say about increasing customer engagement.

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Apr 13, 2017

SMBs, Learn from these Easter Marketing Campaigns to Better Sales

[MarTechAdvisor] How do you design your marketing campaigns when your audience already knows it is the holiday season, and every marketer is all set to roll with their campaigns? See suggestions from Yes Lifecycle Marketing.

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Apr 10, 2017

Study: Marketers Renew Interest in Cross-Channel Attribution

[eMarketer] About four in 10 retail marketers worldwide said they will implement cross-channel attribution initiatives in 2017, according to a Yes Lifecycle Marketing survey.

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