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Media Coverage

Apr 07, 2017

Why Softly, Softly Beats The Repeated Hard Sale

[Media Post Euromail] Think about how many times you go online to find something out or be entertained versus how many times you log on to buy something. That gives you an idea of how many times a readers will look favourably on a sales offer.

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Apr 04, 2017

How Special Offers in Email Subject Lines Impact Performance

[Marketing Profs] Across all industries, emails without explicit offers in subject lines have 28% higher open rates than those that include offers. Click and CTO rates are 67% and 34% higher for messages without explicit incentives in their subject lines.

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Apr 03, 2017

Trigger Warning: 6 Email Sales Pitches That Turn People Off

[Technology Advice] Offering a percentage off or leading with the deal in the subject line doesn’t usually close. If everyone is doing it, but it’s not working for anyone, maybe there’s a better way.

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Mar 29, 2017

Such A Deal

[Media Post Research Brief] A study of incentives in email subject lines found that emails that did not highlight a specific offer generated higher engagement than ones that did. Offers must be meaningful to consumers to be effective.

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Mar 28, 2017

Make me an offer: Rating the effectiveness of common email offers

[Marketing Land] Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.

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Mar 20, 2017

IN SPARKING EMAIL ENGAGEMENT, NEW STUDY SUGGESTS STAYING AWAY FROM UPFRONT DISCOUNTS

[Loyalty360] As marketers look for ways to spark engagement, companies often use discounts to drive higher email open rates. Research from Yes Lifecycle Marketing shows this may only be decreasing engagement even further.

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Mar 17, 2017

Mobile CTO Rates Almost Equal Desktop

[Media Post Research Brief] While mobile open rates have been on the rise for the last few years, CTO rates have started to decline. Mobile CTO rates are still rapidly closing in on desktop performance, which has dropped at a greater rate.

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Mar 15, 2017

How Retail Marketers Can Craft Better Email Offers

[eMarketer Retail] Retail email marketing is a delicate balancing act. The challenge is how to use emails to drive purchases. What kinds of offers work best to ensure retail emails get opened, and that consumers take action?

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Mar 14, 2017

Saying 'Thank You' Increases Email Response Rates

[Email Marketing Daily] There’s plenty of opportunity for marketers to express their thankfulness to their subscribers beyond the signoff of promotional campaigns. Email personalization and lifecycle messaging are examples.

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Mar 14, 2017

Report: Subject lines do not need deal specifics

[Biz Report] With so many offers flooding consumers' inboxes, marketers feel the need for generous offers but lack of engagement shows consumers are not tempted by extravagant incentives.

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