[Retail Dive] The youngest generation might not be the biggest spenders, but they have influence over family purchases.
Nov 10, 2017
Gmail Now 30% Of Email Marketing Databases
[MediaPost] Gmail subscribers now make up 30% of email marketing programs, up from 17% in 2017.
Oct 30, 2017
Halloween Spending Expected to Climb to Another Peak
[Marketing Charts] An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF.
Oct 27, 2017
Beyond the pumpkins: the data behind Halloween
[GMA] In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers.
Oct 20, 2017
The definitive guide to generational marketing
[Retail Dive] A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z.
Oct 16, 2017
Holiday shopping isn’t waiting for Black Friday, but online sales will still surge that day
[Internet Retailer] Many shoppers purchase for the holidays year-round, but projections call for strong online turnout on Thanksgiving, Black Friday and Cyber Monday.
Oct 16, 2017
Customer Loyalty Statistics: 2017 Edition
[The Access Loyalty Blog] As we've done the last couple years, this page is going to contain every piece of relevant customer engagement and loyalty stat released in 2017.
Oct 10, 2017
What email marketers should know about iOS 11
[Marketing Land] Just a few weeks after the official release of Apple's iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app.
Oct 06, 2017
Is VR Marketing Ever Going to Become a Thing?
[Content Standard] After decades of featuring virtual reality in books and movies, it’s easy to forget that this futuristic technology is now a part of everyday life.
Oct 02, 2017
Amazon, AI and customer experience: Tech trends from Shop.org 2017
[SmartBrief] the National Retail Federation’s annual Shop.org conference in Los Angeles was a showcase for the hottest trends in consumer technology.