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Nov 10, 2017

3 ways to reach Gen Z during the holidays

[Retail Dive] The youngest generation might not be the biggest spenders, but they have influence over family purchases.

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Nov 10, 2017

Gmail Now 30% Of Email Marketing Databases

[MediaPost] Gmail subscribers now make up 30% of email marketing programs, up from 17% in 2017.

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Oct 30, 2017

Halloween Spending Expected to Climb to Another Peak

[Marketing Charts] An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF.

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Oct 27, 2017

Beyond the pumpkins: the data behind Halloween

[GMA] In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers.

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Oct 20, 2017

The definitive guide to generational marketing

[Retail Dive] A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z.

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Oct 16, 2017

Holiday shopping isn’t waiting for Black Friday, but online sales will still surge that day

[Internet Retailer] Many shoppers purchase for the holidays year-round, but projections call for strong online turnout on Thanksgiving, Black Friday and Cyber Monday.

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Oct 16, 2017

Customer Loyalty Statistics: 2017 Edition

[The Access Loyalty Blog] As we've done the last couple years, this page is going to contain every piece of relevant customer engagement and loyalty stat released in 2017.

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Oct 10, 2017

What email marketers should know about iOS 11

[Marketing Land] Just a few weeks after the official release of Apple's iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app.

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Oct 06, 2017

Is VR Marketing Ever Going to Become a Thing?

[Content Standard] After decades of featuring virtual reality in books and movies, it’s easy to forget that this futuristic technology is now a part of everyday life.

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Oct 02, 2017

Amazon, AI and customer experience: Tech trends from Shop.org 2017

[SmartBrief] the National Retail Federation’s annual Shop.org conference in Los Angeles was a showcase for the hottest trends in consumer technology.

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