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[The Wall Street Journal] Retailers have their work cut out for them when it comes to customizing and personalizing their email offers.
[MediaPost] Email marketers can expect a competitive inbox this week, as email volume skyrockets during the Thanksgiving weekend.
[Marketing Land] As more consumers shop outside the traditional holiday shopping period, how should marketers react?
[MediaPost] Gmail subscribers now make up 30% of email marketing programs, up from 17% in 2017.
[Retail Dive] The youngest generation might not be the biggest spenders, but they have influence over family purchases.
[Marketing Charts] An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF.
[GMA] In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers.
[Retail Dive] A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z.
[Internet Retailer] Many shoppers purchase for the holidays year-round, but projections call for strong online turnout on Thanksgiving, Black Friday and Cyber Monday.
[The Access Loyalty Blog] As we've done the last couple years, this page is going to contain every piece of relevant customer engagement and loyalty stat released in 2017.