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Apr 26, 2018

3 ‘Cs’ of Quality Email Design: Creative, Content and Coding

[Target Marketing] By focusing on creative, content and coding, marketers can boost email engagement (i.e. open, click and click-to-open rates), and ultimately conversions.

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Apr 26, 2018

The conflicted marketer’s take on AMP for Gmail

[Marketing Land] columnist Kyle Henderick explains if AMP for email be a force for unparalleled interactivity or a coding headache.

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Apr 19, 2018

Snapchat: The Gateway To Gen Z

[MediaPost] Generation Z not only cares about keeping its Snapchat streak alive, but also uses this social platform as a way to connect with brands.

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Feb 09, 2018

Industry Insight: How GDPR Will Impact the Marketing Landscape

[PCMag] We spoke with Yes Lifecycle Marketing's Marc Shull about the General Data Protection Regulation (GDPR), email personalization, and a host of other critical marketing topics.

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Feb 08, 2018

Most Marketers Still Struggle With Basic Email Personalization

[Fox Business] Only 27 percent of marketers can execute basic personalization tactics

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Jan 02, 2018

7 email trends to watch in 2018

[Marketing Land] columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program.

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Dec 28, 2017

Here Are All the Things Millennials Killed in 2017

[Vice Magazine] As this year comes to a close, let’s take a closer look at some of the things we millennials have allegedly murdered in cold blood.

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Nov 28, 2017

CMO Today: FIFA’s World Cup Sponsor Struggles; Bustle on Track for 50% Revenue Lift; Retailers Behind on Email Marketing

[The Wall Street Journal] Chances are, your inbox was deluged by retailers’ marketing emails over the holiday sales period this year. But how many did you actually bother to open?

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Nov 28, 2017

GDPR enforcement may be driven by fears of liability

[Martech] As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors.

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Nov 27, 2017

Retailers’ Emails Are Misfires for Many Holiday Shoppers

[The Wall Street Journal] Retailers have their work cut out for them when it comes to customizing and personalizing their email offers.

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