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Jan 30, 2017

Marketers Set Sights High on Innovation in 2017

[Bulldog Reporter] Many marketers would like to implement more advanced channel and tech tactics according to new data from cross-channel marketing and analytics solutions provider Yes Lifecycle Marketing.

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Jan 26, 2017

What to expect from email this year

[imedia] See how the author divides email marketing players into four groups and predictions he makes for the industry 2017.

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Jan 24, 2017

AR & VR Not a Priority when Personalization Remains Weak in Retail

[Website Magazine] Despite the advantages virtual reality and augmented reality could have on the retail experience, a report from Yes Lifecycle Marketing shows almost 57% believe that VR doesn’t apply to their organization.

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Jan 24, 2017

Marketers Keen To Innovate, But Should Get Basics Right

[CXOtoday] When it comes to implementing new technologies, marketers must learn to walk before they can run. To drive sales with more technologically advanced tactics such as dynamic offers or beacons, marketers must first gain a holistic view of the customer.

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Jan 24, 2017

Create Old-Fashioned In-Store Personalization With Leading-Edge Mobile Clienteling Software

[TotalRetail] The notion of a brick-and-mortar personalization gap is supported by a study from Yes Lifecycle Marketing which found that only 13% of store associates have access to customer data to ensure a successful in-store experience.

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Jan 23, 2017

VR, AR Do Not Apply to More Than Half of Marketers

[DMN] The resistance towards flashier tactics like VR and AR indicates marketers are more pragmatic about their plans to improve marketing efforts.

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Dec 28, 2016

Newsletters Most Common Email Marketing Tactic Of 2016

[EmailMarketingDaily] A study by Yesmail shows emails sent on Saturdays averaged a 60% increase in conversions, while emails sent on Sundays generated 40% more sales.

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Dec 19, 2016

As a Direct Response Tool, Social Commerce Is Still Lacking

[eMarketer] A study by Yes Lifecycle Marketing shows close to half of retailers surveyed used social commerce or buy buttons - more than kiosks or catalogs, but nowhere close to mobile methods or ecommerce sites.

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Dec 09, 2016

When to launch holiday-themed email campaigns: A playbook for marketers

[Marketing Land] It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

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Dec 06, 2016

3 Major Gaps Every Email Marketer Must Pay Attention to

[Gulf Marketing Review] As consumers become more comfortable making purchases on mobile devices, the gap between mobile and desktop click-to-open (CTO) rates continues to shrink. In a similar vein, consumers are so comfortable shopping on smartphones that the

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