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Nov 09, 2016

Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences

[Marketing Land] Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails.

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Nov 04, 2016

Identifying & Engaging The Most Valuable Customers

[Website Magazine] Retailers are still just guessing when it comes to knowing which channels are impacting sales the most, with 36 percent of retailers not being able to identify which marketing initiative or tactic was most effective with shoppers throughout

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Nov 03, 2016

How to Time B2B Email Marketing Campaigns for Success [Interview]

[KoMarketing] Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns.

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Nov 02, 2016

6% Of Retailers In Violation Of Anti-Spam Regulation, Online Trust Alliance Says

[MediaPost] The Online Trust Alliance (OTA) released its third annual Email Marketing & Unsubscribe Audit report on Wednesday, revealing that nearly 6% of retailers are violating anti-spam laws in the United States and Canada by failing to honor unsubscribe re

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Oct 31, 2016

3 Mobile Marketing Mistakes to Avoid This Holiday Season

[TotalRetail] This year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well.

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Oct 26, 2016

Making sense of the latest trends in digital retail

[Marketing Land] As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.

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Oct 26, 2016

Black Friday Emails Coming Early As Christmas Creeps In On Halloween

[MediaPost] Halloween is a week away, but don’t be surprised if you start seeing Black Friday advertisements in your Inbox sooner rather than later.

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Oct 17, 2016

How Email Marketers Can Improve Deliverability After Gmail’s Latest Update

[Website Magazine] In an effort to protect consumers from malware and spam, Gmail rolled out a new security update that warns users about potentially harmful messages from unauthenticated senders.

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Oct 17, 2016

3 Types of Emails You’re Not Sending but Should

[Website Magazine] Email marketing is one of the best ways to maintain relationships with online customers. However, as email marketing has become commonplace, shoppers now have to deal with overflowing inboxes that send many straight to the “unsubscribe”

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Oct 02, 2016

The Genius of Easy-Click Emails

[Online Sales Guide Tips] A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

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