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Media Coverage

Sep 30, 2016

Yesmail360i sees cross-channel campaign planning upgrade

[FierceCMO] Yes Lifecycle Marketing’s Yesmail360i cross-channel marketing and analytics platform has received an update to its Cross-Channel Campaign Plan module.

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Sep 28, 2016

Yes Lifecycle Marketing Upgrades Cross-Channel Solution

[MediaPost] Yes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities and analytics available in its marketing platform.

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Sep 28, 2016

Ad Roundup: Email and experience tools

[BizReport] In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers.

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Sep 28, 2016

Email Continues to Get More Mobile

[eMarketer] In August, Yesmail reported results from about 7 billion emails sent by its clients within various industries, though largely retail-focused, during Q2 2016.

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Sep 27, 2016

Yes Lifecycle Marketing Updates Its Cross-Channel Campaign Plan Module

[DestinationCRM] Yesmail360i now lets users integrate display advertising and retargeting into their campaign workflows.

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Sep 22, 2016

Is Thursday Really the Best Day to Send Out Email Campaigns?

[Media Sales Today] During the past few years, we’ve been fixated on the idea that consumers tend to engage with email consistently on a specific day of the week. The reality isn’t quite that simple as Yesmail discovered in its recent study.

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Sep 15, 2016

Best Day For Email Sending Is Neither Black Nor White

[MediaPost] According to a new study from Yesmail, with data from almost 7 billion emails deployed in Q2 2016 to identify the best day for email sends, marketers need to consider a number of factors including industry, conversion rates, engagement metrics and

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Sep 14, 2016

Revenue Up, Clicks to Open on Mobile Down

[Website Magazine] Email marketing is a revenue driver for many organizations across all industries, but some of us may have underestimated just how much of those earnings are coming from mobile devices, specifically.

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Sep 12, 2016

Study: Thursdays are best for email engagement

[FierceCMO] Email marketers are always looking for an edge when it comes to connecting with audiences and getting them clicking, and a new study shows that Thursdays outperform the rest of the week when it comes to email engagement.

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Sep 11, 2016

Email-driven Revenue up 32 per cent on Mobile

[MobileMarketing] 32 per cent of email-driven revenue came from a mobile device in Q2 2016, up 32 per cent year-on-year and 80 per cent from two years ago, according to new data from Yes Lifecycle Marketing.

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