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Media Coverage

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Media Coverage

Oct 17, 2016

How Email Marketers Can Improve Deliverability After Gmail’s Latest Update

[Website Magazine] In an effort to protect consumers from malware and spam, Gmail rolled out a new security update that warns users about potentially harmful messages from unauthenticated senders.

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Oct 17, 2016

3 Types of Emails You’re Not Sending but Should

[Website Magazine] Email marketing is one of the best ways to maintain relationships with online customers. However, as email marketing has become commonplace, shoppers now have to deal with overflowing inboxes that send many straight to the “unsubscribe”

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Oct 02, 2016

The Genius of Easy-Click Emails

[Online Sales Guide Tips] A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

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Sep 30, 2016

Yesmail360i sees cross-channel campaign planning upgrade

[FierceCMO] Yes Lifecycle Marketing’s Yesmail360i cross-channel marketing and analytics platform has received an update to its Cross-Channel Campaign Plan module.

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Sep 28, 2016

Yes Lifecycle Marketing Upgrades Cross-Channel Solution

[MediaPost] Yes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities and analytics available in its marketing platform.

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Sep 28, 2016

Ad Roundup: Email and experience tools

[BizReport] In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers.

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Sep 28, 2016

Email Continues to Get More Mobile

[eMarketer] In August, Yesmail reported results from about 7 billion emails sent by its clients within various industries, though largely retail-focused, during Q2 2016.

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Sep 27, 2016

Yes Lifecycle Marketing Updates Its Cross-Channel Campaign Plan Module

[DestinationCRM] Yesmail360i now lets users integrate display advertising and retargeting into their campaign workflows.

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Sep 22, 2016

Is Thursday Really the Best Day to Send Out Email Campaigns?

[Media Sales Today] During the past few years, we’ve been fixated on the idea that consumers tend to engage with email consistently on a specific day of the week. The reality isn’t quite that simple as Yesmail discovered in its recent study.

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Sep 15, 2016

Best Day For Email Sending Is Neither Black Nor White

[MediaPost] According to a new study from Yesmail, with data from almost 7 billion emails deployed in Q2 2016 to identify the best day for email sends, marketers need to consider a number of factors including industry, conversion rates, engagement metrics and

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