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Media Coverage

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Media Coverage

Sep 14, 2016

Revenue Up, Clicks to Open on Mobile Down

[Website Magazine] Email marketing is a revenue driver for many organizations across all industries, but some of us may have underestimated just how much of those earnings are coming from mobile devices, specifically.

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Sep 12, 2016

Study: Thursdays are best for email engagement

[FierceCMO] Email marketers are always looking for an edge when it comes to connecting with audiences and getting them clicking, and a new study shows that Thursdays outperform the rest of the week when it comes to email engagement.

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Sep 11, 2016

Email-driven Revenue up 32 per cent on Mobile

[MobileMarketing] 32 per cent of email-driven revenue came from a mobile device in Q2 2016, up 32 per cent year-on-year and 80 per cent from two years ago, according to new data from Yes Lifecycle Marketing.

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Sep 09, 2016

Mobile Up to One-Third of Email-Driven Revenues

[Marketing Charts] Despite a slip in click-to-open rates, mobile accounted for a majority (53%) of clicks for emails sent by Yesmail clients in Q2, according to the company’s latest quarterly report.

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Sep 08, 2016

Holiday Email Volume Increased in 2015, As Engagement Went Down

[MediaPost] The number of retailers that sent holiday-themed email messages increased 13.4 percent in 2015, as compared to 2014, according to Yesmail.

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Sep 07, 2016

Holiday-Themed Retail Email Benchmarks From 2015

[MarketingProfs] More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. The report was based on data for 30 major retailers col

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Sep 07, 2016

Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

[Bulldog Reporter] While emails sent on Thursdays sparked the greatest engagement, such as open rates and unique click rates, in Q2 2016, emails sent on weekends performed better in terms of conversions, according to new data from Yes Lifecycle Marketing‘s c

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Sep 05, 2016

Study IDs optimal email days

[BizReport] Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion rates.

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Sep 01, 2016

Email-Driven Conversions Highest on the Weekend

[Marketing Charts] For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report [downlo

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Aug 31, 2016

Wanna Push Up Conversions? Try Being A Weekend Wonder

[MediaPost] It isn't just me, then. And it's not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we're also doing something about it. The weekends, it turns out, are fast becoming the optimum time

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