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Sep 09, 2016

Mobile Up to One-Third of Email-Driven Revenues

[Marketing Charts] Despite a slip in click-to-open rates, mobile accounted for a majority (53%) of clicks for emails sent by Yesmail clients in Q2, according to the company’s latest quarterly report.

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Sep 08, 2016

Holiday Email Volume Increased in 2015, As Engagement Went Down

[MediaPost] The number of retailers that sent holiday-themed email messages increased 13.4 percent in 2015, as compared to 2014, according to Yesmail.

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Sep 07, 2016

Holiday-Themed Retail Email Benchmarks From 2015

[MarketingProfs] More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. The report was based on data for 30 major retailers col

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Sep 07, 2016

Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

[Bulldog Reporter] While emails sent on Thursdays sparked the greatest engagement, such as open rates and unique click rates, in Q2 2016, emails sent on weekends performed better in terms of conversions, according to new data from Yes Lifecycle Marketing‘s c

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Sep 05, 2016

Study IDs optimal email days

[BizReport] Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion rates.

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Sep 01, 2016

Email-Driven Conversions Highest on the Weekend

[Marketing Charts] For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report [downlo

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Aug 31, 2016

Wanna Push Up Conversions? Try Being A Weekend Wonder

[MediaPost] It isn't just me, then. And it's not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we're also doing something about it. The weekends, it turns out, are fast becoming the optimum time

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Aug 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

[BizReport] It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event.

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Aug 17, 2016

Study finds holiday emails engage, but don't oversend

[BizReport] Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while

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Aug 17, 2016

Triggered Campaigns Relevant, Timely and Interactive

[MediaPost] The study, based on 24 billion emails deployed in 2015 using the cross-channel marketing communication platform within Yes Lifecycle Marketing, and in-depth analysis of 12 types of triggered messages, provides insights into their performance, from

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