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Jul 22, 2016

Tips to Max Out ROI with Triggered Email Campaigns

[Media Sales Today] The latest Yesmail study results show that using triggered emails – messages connected to a specific occasion – make a big difference.

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Jul 19, 2016

What marketers need to know about DMARC

[MarketingLand] Is your knowledge of DMARC somewhat murky? You're not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand.

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Jul 18, 2016

Triggered Email Response Rate Benchmarks in 2015

[Marketing Charts] Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all email-driven revenues, per a Yes Lifecycle Mark

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Jul 16, 2016

Triggered Emails Double Open Rates To Nearly 29%

[MediaPost] Yes Lifecycle Marketing collected data from 24 billion emails running across its marketing platform in 2015, and then evaluated the performance of triggered campaigns using Yesmail360, its cross-channel marketing analytics platform.

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Jul 15, 2016

Study: Triggered emails drive 10 percent of email-driven revenue

[FierceCMO] New data shows that triggered email campaigns – which make up just 2 percent of emails sent – are responsible for driving 10.2 percent of email-driven revenue overall and 9.7 percent of email-driven orders.

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Jul 15, 2016

Triggered email campaigns cut through inbox clutter

[BizReport] Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing.

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Jul 14, 2016

'Happy Birthday' messages drive around 10 percent of email order revenue

[BetaNews] Although they account for only two percent of all emails sent, triggered marketing messages -- those sent to mark birthdays and other events -- generate 10.2 percent of email-driven revenue and 9.7 percent of email-driven orders.

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Jul 13, 2016

New Report Says 2 Percent of Emails Now Generate 10 Percent of Email-Driven Revenue

[Mobile Marketing Watch] Hang on to your hats for some eye-opening email data. Despite accounting for only 2 percent of all emails sent, triggered messages generated 10.2 percent of email-driven revenue …

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Jun 07, 2016

Lower Spending Does Not Stop Brands From Highlighting Father’s Day

With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.

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Jun 03, 2016

Most Effective Father’s Day Email Subject Lines

Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on which various industries like hospitality, travel, retail, consumer services, etc. have been banking their email

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