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Media Coverage

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Media Coverage

Jul 28, 2016

Email Campaign Tips for Your Online Marketers

[Media Sales Today] Last week, I highlighted a Yesmail study about the super ROI marketers achieve with triggered email campaigns.

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Jul 28, 2016

New Report Points to Missed Sales, Engagement Opportunities in Email Marketing

[Mobile Marketing Watch] New analysis from Yes Lifecycle Marketing is worth a review from anyone who wants to understand and improve email marketing effectiveness.

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Jul 27, 2016

Verizon To Acquire Yahoo Mail, Along With A Media Empire

[MediaPost] Say what you will, but Yahoo Mail continues to thrive as one of the most well-known email platforms behind Google Gmail. On Monday the email service was sold to Verizon, along with other assets for $4.8 billion.

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Jul 22, 2016

Tips to Max Out ROI with Triggered Email Campaigns

[Media Sales Today] The latest Yesmail study results show that using triggered emails – messages connected to a specific occasion – make a big difference.

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Jul 19, 2016

What marketers need to know about DMARC

[MarketingLand] Is your knowledge of DMARC somewhat murky? You're not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand.

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Jul 18, 2016

Triggered Email Response Rate Benchmarks in 2015

[Marketing Charts] Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all email-driven revenues, per a Yes Lifecycle Mark

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Jul 16, 2016

Triggered Emails Double Open Rates To Nearly 29%

[MediaPost] Yes Lifecycle Marketing collected data from 24 billion emails running across its marketing platform in 2015, and then evaluated the performance of triggered campaigns using Yesmail360, its cross-channel marketing analytics platform.

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Jul 15, 2016

Study: Triggered emails drive 10 percent of email-driven revenue

[FierceCMO] New data shows that triggered email campaigns – which make up just 2 percent of emails sent – are responsible for driving 10.2 percent of email-driven revenue overall and 9.7 percent of email-driven orders.

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Jul 15, 2016

Triggered email campaigns cut through inbox clutter

[BizReport] Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing.

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Jul 14, 2016

'Happy Birthday' messages drive around 10 percent of email order revenue

[BetaNews] Although they account for only two percent of all emails sent, triggered marketing messages -- those sent to mark birthdays and other events -- generate 10.2 percent of email-driven revenue and 9.7 percent of email-driven orders.

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