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Media Coverage

Apr 18, 2016

Yesmail Launches a Cross-Channel Campaign Platform

[DM News] Yesmail360i attempts to simplify the cross-channel journey with across-the-board data and testing capabilities.

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Apr 18, 2016

Yes Lifecycle Marketing Launches Yesmail360i, a Cross-Channel Marketing and Analytics Platform

[MarTech Advisor] Yes Lifecycle Marketing today announces the release of Yesmail360i, a cross-channel marketing and analytics platform. Yesmail360i brings together real-time technology, data, actionable analytics, and campaign planning and execution into a sin

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Apr 13, 2016

Act Like You Belong in the Room

[DMNews] Two veteran female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.

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Apr 11, 2016

Act Like You Belong in the Room

[DMNews] Two veterans female marketers advise attendees at the 2016 Marketing Hall of Femme Leadership Summit & Awards to walk the walk and define their destinies.

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Mar 31, 2016

We’re reaching the tipping point in mobile commerce

[Marketing Land] Think people don't convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he's got the stats to back up his contention.

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Mar 25, 2016

2 Hottest Mobile Marketing Trends

[Target Marketing] Importantly, Yesmail’s data covers Q4 2015, which many marketers regard as needing to be considered holiday campaign information.

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Mar 22, 2016

Using Data to Create Personal and Relevant Emails

[Consumer Intelligence Group] The 2016 Yesmail Channel Report surveyed nearly 200 retail marketers about how they use customer data in their email strategy. Here are the highlights:

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Mar 21, 2016

The Impact of Responsive Design on Email Engagement

[MarketingProfs] Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages.

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Mar 18, 2016

#WeekendWarrior: Incorporating Video in Email

[Website Magazine] Email has always been a powerful venue for distributing key messages to target audiences. Video amplifies the impact of email by delivering messages in subscribers’ preferred format.

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Mar 18, 2016

What Does Yahoo’s Ad Block Scandal Mean for Email Marketers?

[Bulldog Reporter] Late last year, dozens of Yahoo Mail users were blocked from their email accounts because they had turned on their ad blockers, and many of these users took to social media and guest blogs to vent their frustrations.

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