Media Coverage

Recent News | Media Coverage | Upcoming Events

Media Coverage

Mar 17, 2016

The Dispute Continues Over Email Privacy Rules

[DM News] A renewed debate is ensuing about how difficult it should be for the government to obtain private email messages.

Read More
Mar 17, 2016

Yesmail: Responsive Design Key to Mobile Email Engagement

[FierceCMO] The "Q4 2015 Email Marketing Compass" report from Yesmail shows that more than half of all email opens are happening on mobile devices, whether or not the sender has adopted responsive design.

Read More
Mar 11, 2016

Responsive Design, Mobile Key To Getting Responses For Emailers

[MediaPost-EmailMarketingDaily] Brands that embrace responsive design see 24% more clicks than brands that don’t, according to Yesmail’s Q4 2015 email marketing compass.

Read More
Mar 10, 2016

Responsive Design Seen Key As Mobile and Desktop Email CTO Rates Converge

[MarketingCharts] Email click-to-open (CTO) rates on mobile devices are continuing to close the gap with desktop rates, reports Yesmail in its latest quarterly report [download page] on email behavior.

Read More
Mar 04, 2016

Responsive Email Drives Higher CTO Rates

[Website Magazine] If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer.

Read More
Mar 03, 2016

Responsive Design Mobile Marketing Emails Generate 24% More Clicks [Report]

[MarketingLand] Yesmail's latest benchmark report finds responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format.

Read More
Mar 03, 2016

Email Marketers Shouldn't Ignore Mobile Any Longer

[MediaPost-EmailMarketingDaily] Brands that embrace responsive mobile design have significantly higher email engagement rates, according to new research released Thursday by Yesmail.

Read More
Mar 03, 2016

Yesmail Report: Brands With All Responsive Emails Generated 55% Higher Mobile CTO

[Bloomberg] According to Yesmail, brands that implemented responsive design in all of their email campaigns garnered 55 percent higher mobile click-to-open

Read More
Mar 01, 2016

Why Virtual Reality May Become The New Normal In Email Marketing

[MarketingLand] VR isn't the stuff of science fiction. It's going mainstream. And columnist Jason Warnock believes it could be a big win for email marketing.

Read More
Feb 10, 2016

The Power Of An Integrated Social-Email Marketing Campaign

[CMO.com] Omnichannel marketing campaigns are on the minds of many brands. Among the variety of marketing channels available, many brands are looking to integrate their email and social efforts.

Read More