Responsive Design Seen Key As Mobile and Desktop Email CTO Rates Converge
[MarketingCharts] Email click-to-open (CTO) rates on mobile devices are continuing to close the gap with desktop rates, reports Yesmail in its latest quarterly report [download page] on email behavior.
Mar 04, 2016
Responsive Email Drives Higher CTO Rates
[Website Magazine] If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer.
Mar 03, 2016
Responsive Design Mobile Marketing Emails Generate 24% More Clicks [Report]
[MarketingLand] Yesmail's latest benchmark report finds responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format.
Mar 03, 2016
Email Marketers Shouldn't Ignore Mobile Any Longer
[MediaPost-EmailMarketingDaily] Brands that embrace responsive mobile design have significantly higher email engagement rates, according to new research released Thursday by Yesmail.
Mar 03, 2016
Yesmail Report: Brands With All Responsive Emails Generated 55% Higher Mobile CTO
[Bloomberg] According to Yesmail, brands that implemented responsive design in all of their email campaigns garnered 55 percent higher mobile click-to-open
Mar 01, 2016
Why Virtual Reality May Become The New Normal In Email Marketing
[MarketingLand] VR isn't the stuff of science fiction. It's going mainstream. And columnist Jason Warnock believes it could be a big win for email marketing.
Feb 10, 2016
The Power Of An Integrated Social-Email Marketing Campaign
[CMO.com] Omnichannel marketing campaigns are on the minds of many brands. Among the variety of marketing channels available, many brands are looking to integrate their email and social efforts.
Feb 02, 2016
Gmail's Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]
[Website Magazine] Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes.
Jan 20, 2016
How Retail Marketers Are Improving Their Email Campaigns
[MarketingProfs] More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.
Jan 19, 2016
Email's Role in Effective Content Marketing
[Website Magazine] With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work.