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Media Coverage

Feb 02, 2016

Gmail's Newest Update & Its Impact on Email Marketing [A Q&A with Yesmail]

[Website Magazine] Retailers spent much of the holiday season optimizing and testing email campaigns to stand out in crowded inboxes.

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Jan 20, 2016

How Retail Marketers Are Improving Their Email Campaigns

[MarketingProfs] More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.

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Jan 19, 2016

Email's Role in Effective Content Marketing

[Website Magazine] With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work.

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Jan 15, 2016

Retailers Rely on Triggered Emails

[eMarketer] Retailers focus on getting email addresses on websites, in stores and on social.

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Jan 15, 2016

Data Keeps Email Relevance on Tract [Infographic]

[DMNews] Integrating email with other channels enables marketers to chug full steam ahead.

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Jan 14, 2016

With 215B emails sent daily, retailers are not maximizing marketing potential: Yesmail

[LuxuryDaily] While it may seem like a simple addition to branded communications, two-thirds of retailers do not use consumer data to personalize email offers, according to a new report by Yesmail.

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Jan 12, 2016

Survey: Cross-Channel Continues to Defeat

[BizReport] According to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting their strategy.

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Jan 12, 2016

Many Retail Marketers Fail to Maximize Use of Email: Study

[RetailDive] The 2016 Yesmail Marketing Channel Report found that almost one-third of retailers cite integrating email with other digital channels as a top three priority this year.

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Jan 12, 2016

Report: Retailers Missing Cross-Channel Personalization Opportunity

[AdWeek - Social Times] Social media presents perhaps the best opportunity for marketers to reach their target audience.

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Jan 12, 2016

5 Must-Haves to Revamp Your 2016 Email Strategy

[DMNews] Here's how to increase the value of email marketing campaigns in the New Year.

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